3G era as China Unicom model advantages, combined with the were first put on sale in China Unicom's iPhone system, so the number of users has achieved impressive growth. However, with the arrival of 4G, Unicom's advantages, but ahead of layout 4G the rapid development of mobile user terribly huge, while the declining number of connected users. Faced with this situation, China Unicom should do?
Recently, three operators May transfer user data available. China Mobile is still flying high, 4G user 17.188 million, more than 170 million; total number of mobile users is 373,000 high growth, amounting to 816.34 million, further widening the gap with China Telecom and China Unicom.
Dismal performance of China Telecom in the early TD-LTE licensing, now beginning to "stop the bleeding", a small growth in mobile subscribers each month, although the user base is also big gap with China Unicom. China Unicom's turn this year, from January mobile users grew by 83,000 after record-low February 2.821 million reduction in March 1.609 million reduction in April reduced 2.532 million May lose 1.913 million, to may before moving users 8.875 million less this year!
Unicom, what's wrong?
Back in 2014, could see the market performance of the first half of this year, Unicom and Telecom similar first half of 2014. 2014 1 in April, the Telecom Mobile users accumulated a net decrease of 3.41 million households, and pointed out that "primarily as competitors (mobile) 4G service and strengthening marketing, intensified market competition."
This year, China Unicom and China Telecom are still facing mobile 4G impact. Policy support, rich moved 740,000 4G base station was opened last year and 72.2 billion yuan will be invested this year, over 1 million 4G base station. Unicom Telecom has received belated FDD licence until the end of February this year, networks fail to catch up with the pace of mobile, as the number of users of the main factors. Cell phone why Netcom is the enemy of operators
The second reason was harsh implementation of real-name system phone number. Real-name system will no doubt be squeezed "black card" in user space, and declined as a result. China Unicom Chairman Chang Xiaobing has pointed out in press conference on performance, more rational operators of traditional business competition, development is shifting from incremental dilation adjustment memory. C114 for Unicom to "customer value management" restructuring, strategic direction to adjust the stock. This initiative will lead to accelerated erosion of black card users.
Third, at the macro level. 2014 is an inflection point of mobile users, C114 freelance communication expert analysis of Ma Yihua, 2014 market of mobile users in China totaled 1.29 billion, a net increase of 58 million, a net increase of 4.7% per cent of the stock into a saturated new normal. In this situation, the vulnerable carriers (China Unicom, telecommunication), it becomes more difficult to compete for the user, prone to temporary imbalances.
Turnaround in the second half has been a
Decline in number of users, Chang Xiaobing has long predicted that performance means users may turn negative this year at a press conference. However, similar with the telecommunications State in the second half of last year, Unicom will have a good chance of bleeding rebounded in the second half of this year, both the number of users, performance levels are likely to have good grades.
Performance level with the camp changed the effect of gradually weakened and adhere to customer value management of the APRU increased, not to mention. From the user point of view, first, enhance the competitiveness of the network. Unicom this year capital expenditure rose 35% for mobile networks, in which a large part of UMTS900 (U900) network of the building.
According to multiple channels displayed, Unicom U900 network-building efforts this year are very strong, wide coverage have started planning for the third phase, will meet or exceed the mobile GSM network coverage. Meet China Unicom dual 4G network continuity for the formation of extremely fine nets, with very competitive at the network level, stock 2G or even 4G had the opportunity to snatch the mobile user.
Secondly, as the tower company stock assets inventory draws to a close, relatively few Telecom China Unicom Tower resources will greatly benefit from the sharing Tower, especially in rural areas, China Unicom U900 will have full use of the existing Tower building resources. Furthermore, with the FDD licensing, Unicom 4G network-building efforts have also been strengthened in the second half of this year, mobile 4G advantage of forming an effective check and balance.
Level, as well as telecom Chairman Wang Xiaochu said, the domestic communications industry is saturated, competition coming into the stock market competition. Looking to the second half of this year, with the introduction of broadband speed reduced guidance, the three carriers will have a difficult year, not only to compete for stock user, more important is to speed up the network construction, business innovation, network builds on new formats to meet more complex and competitive market environment.
Decline in number of connected users, in the final analysis because in the 4G era, less input, the base station construction has not kept up. However, with the construction of base stations was spun off to form tower company in China, China Unicom and China Telecom may also ride the ride, can reduce the pressure of the base station. This is a good opportunity for China Unicom, it can better service will lose customers to back.
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