Sunday, April 24, 2016

From Apple s various encounters with Huawei to foreign media made biased

  Recently, the United States well-known technology media to THE VERGE of an article entitled ' China's Huawei Smartphone industry "new Star" article has aroused strong repercussions in the industry. Though the article certainly Huawei in the global smartphone market, rapid development and rising, but often used in their analysis of reasons for the rise of "fake" to describe, that is, Huawei is not only good at the cottage and superior cottage is a technology expert. So that's really the case? In order to communicate better and aliens Earth

  Here, we take a look at this article generated backgrounds. First, the articles obtained of conclusion main is to recently in Germany held of IFA2015 Shang Huawei released of Mate s for cases, and industry are know, IFA2015 days zhihou, Apple on released has its latest of iPhone 6s and iPhone 6s Plus, due to are is their of high-end flagship machine, is apparently Huawei in released of time Shang occupy has opportunities, more important of is, Huawei Mate s first in intelligent phone Shang used of Force Touch for iPhone released after 6s with the iPhone on 6s Plus is one of the few bright spots, it would give Apple the so-called smart phone industry representatives in an awkward, even embarrassing. View iPhone 6s and released iPhone 6s Plus front spoiler of the mainstream media, like the influential THE VERGE already knows about this, this has to make us doubt has been reporting biased towards Apple on THE VERGE of heart, that is, in making excuses for Apple's own lack of innovation or to complain, just approach was misinterpreted and the fight against opponents.

  Unfortunately, Apple's new release, including iPhone, iPad, Apple TV, etc in the industry generally suffered from a lack of innovation (including many United States well-known financial and tech media) criticized, or even like THE VERGE to Mate s Huawei is distorted in the article "Cottage" is similar to "copy" the evaluation.

  IPad Pro: after seeing the new iPad, many say, Microsoft Surface unit has already been crying Halo in the toilet. IPad Pro, like Surface is equipped with a large screen and a physical keyboard. Apple at the press conference also invited Microsoft to show the new iPad's role in the work, it is the Microsoft Surface version of Pro. It is no wonder that the industry has commented, iPad Pro is a symbol of Apple by the boom and the bust.

  Siri drive Apple TV: Roku earlier this year the company also developed a voice controlled set-top boxes, in addition, Google and Amazon have done this thing.

  3D Touch: the one should Huawei Mate s grab released technical and functional, Sensel, a company would have to achieve this, it developed a Morph accessories, it looks like a large touch pad, also have a sensory function. A little different is that Morph was a fitting, and Apple will integrate this technology into the iPhone.

  Stylus Pencil: it is not the only "Pencil", 53, a company developing products of the same function with the same name, and the company's products can also be used for iPad. In addition, for a man who loved painting, Wacom is no stranger, it's a stylus Pencil is much the same with Apple products.

  Live Photos: when a user photo, it will automatically capture 3 seconds of video, gives picture animation-like effects. However, HTC One Zoe mobile phones can play this early.

  Don't know this THE VERGE what to think? could it be that Apple is in "Cottage"?

  If is, believes Apple set will was customarily, including THE VERGE, if not, so also height similar of compared mode, why think China Enterprise Huawei is "Cottage" does? worth a mention of is, also is well-known of technology blog Phonearena in for Huawei Mate s is innovation also is cottage (Copycat) of survey questionnaire in the, over half (57% around) of survey who think its is innovation.

  

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  Actually familiar Apple of industry people know, Apple has always been not a industry most with invention innovation of enterprise, for example now its alone led coquettish of intelligent phone industry, early in iPhone zhiqian, Microsoft, and Nokia and black Berry of intelligent phone already appeared in market years, and iPad ruled of flat computer industry, far of not said, Microsoft had well-known of Tablet PC (flat computer) also early in iPad zhiqian on launched has. Here, fairly comment on invention and innovation in the industry as or confused. Especially in the current division of highly industrial innovation, competition and collaboration today only by an enterprise, a unique invention-innovation, not only leading industry is highly unlikely, probably in embarrassment behind closed doors. And Apple is becoming a representative and leader in innovation, lies under the previous experiences and lessons accumulated in absorbing or fusion of innovation and marketing capacity.

  What is known in the trade as the release of the iPhone 6s Apple iPhone 6s and one of the few bright spots of the so-called own A9, first IP is derived from the ARM of the company, if not ARM companies for innovation of kernel, A9 innovation becomes a tree without roots if there is no Samsung 14 advanced chip manufacturing process technology, A9 is spent in the water, at best, months in the mirror. And this is only a small part. The iPhone 6s and iPhone 6s (including Huawei Mate s) used of such as Force Touch, and fingerprint recognition, various new function, its invention patent or based sex technology does not in Apple, Huawei, and Samsung, these intelligent phone big crocodile hands, but from Yu upstream, even is downstream of supply chain manufacturers, but Apple, and Huawei, through paid patent or patent cross authorized of way legal get these technology and be fusion type of again innovation to himself of intelligent phone in the, Available to improve the user experience to the user, which is typical of blends and typical embodiment of innovation.

  Of course, we are not totally blaming THE VERGE for Chinese company Huawei "Cottage" in the media, after all, China once before, in some industries, there have been "cottage boom". So here we need to simply say "shanzhai" typical features of enterprises: first full replication and replication of this is clearly reflected in the clothing industry. That international well-known brand of clothing will released of second days, on will has China Enterprise cottage out; second is they almost no any so-called of design, and development and marketing of input, after all itself cottage out of products of only advantage is super low of price, and enterprise in products design, and development and marketing of input is products cost in the maximum of spending, if input words, I'm afraid China on really of no cottage enterprise, because these input early let they in cottage zhiqian failed has. The core is, they did not fake the pursuit and development of the enterprise; Finally, speculative, and mainly in the moment what money will do, there is no focus at all, they say was shot in a new place, shot for a product and brand, in the end did not know these companies face in the industry.

  Accordingly, we take a look at Huawei over the past ten years, Huawei's investment in research and development more than 190 billion yuan ($ 30.7 billion), a lot of companies don't reach, also continues to invest in innovative research and development, Huawei, the world's largest telecommunications equipment company, we can provide the network with a large technical and resource support for Terminal. As of June 30, 2015, patent applications total 76,687 Huawei company, of which patents associated with the Terminal up to 18,000 global cumulative licensing 41,903. In addition, Huawei Technologies, known as the industry independent chip Hass (independent series a with Apple chips) is also Huawei's perseverance, focus and invest 10 years of sword and become a model for Chinese companies in high-tech innovation. Mate s Smartphone is recent products listed in Mate7 a year later (consistent with the release of Apple's iPhone launch rhythm). We really do not know THE VERGE in see and understand the cottage features, is how to keep the company together with linked cottage in? here we can tell THE VERGE: unknown cannot be overemphasized.

  Worth a mention of is, the THE VERGE of reported, comes as China market for Apple iPhone future produced important effect of key moments, this from China market accounted for its sales, and revenue and profit proportion of growth and the Qian paragraph time, for industry worried China economic slowed, and iPhone itself innovation weak, reasons, may will led to Apple iPhone sales fell and once raised Apple shares fell of facts in the get has support. Chinese mobile phone companies such as Huawei's rapid rise, especially the growing of brand influence, Apple added more uncertainty to the future. THE VERGE carrying out the fortress of freedom of expression had to be suspicious of their motives in the industry, is it "sour grapes" the mental part? or if you want to "copy" as disguised by a crackdown on Chinese enterprises raise Apple?

  As we all know, is currently competing with booming industries have entered globalization phase, "every generation has talent, each leading 35 years" has become the main features of industrial change. Specific to now to intelligent phone for representative of mobile Internet times, from zhiqian function machine times Nokia, and Motorola of fall, to intelligent phone manufacturers HTC, and black Berry of declined and Apple, and Samsung of rise, again to to currently to Huawei, for representative of China enterprise of rise, industry pattern changes of fast beyond industry of imagine, and each change of fundamental reasons is real of innovation. This time, the European and American media can be excluded in pride and prejudice, correct assessment of innovation, business reasons for the rise of China in perspective, rather than simply to stereotype "of Pan-Cottage" Chinese enterprises not only relate to the future development of industry competition, more a matter of processes of innovation and the development of related industries.

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