Since one of the main characters in this article are Mr Zhou hongyi, so jump on "Internet +" theme, go to hot the past two days, "Rashomon" event--360, cool, letv around fantastic cool company's three State killing. What happened surely everyone knows, not repeat them.
On September 8, the day before yesterday after the Tweets were made by Zhou hongyi, Hyundai officials and executives have pit bull fight back today also sent notices to support cool (mutual interest binding, not only ineffective). So this morning when Zhou hongyi "host requirements" speech on stage suit, looked at does not look his usual glare from a red t-shirt. Several other speakers have their own products, for example, when Zhou today particularly low-key, only 360 children watch for example, eschewing recent odd cool new and cool the integration of traditional manufacturers.
The speech, Zhou into the channel. When I thought should lead topic step by step how to ask good when cool, a media colleague asked directly: Please tell us your cool in these two days and the music business. Zhou hongyi turned and said: not to talk about it. But then stop and explain a bit, and cool problem is Internet and traditional business issues that may arise when, and stressed that the "spirit".
With that, Zhou hongyi colleagues escort to the airport.
Gossip and then back to "+ the Internet" topic. Cool as a traditional mobile phone manufacturers, embrace the 360 is to embrace the Internet. Hyundai wants to do "+ Internet" thing, but Guo Deying (cool, Chairman) on the Internet "+" Zhou hongyi and understanding should be understood differently.
If Guangdong with Hyundai Chairman Guo Deying Fang Hongbo, Chairman of beauty and similar words, and channels the Internet as a tool they see, rather than the core productivity. But in the eyes of proposed hardware free Zhou hongyi, created a cell phone is just the beginning, making money on Internet services. Throw in the tangle of interests inside, between the concept of deviation is now one of the root causes.
Zhou hongyi, respectively, and Fang Hongbo speech content below (exclusions), they described themselves as "Internet +" what the Internet can do, traditional views of what needs to be done.
Qihoo 360 Zhou hongyi, Chairman: "the Internet +" is the Internet as the subject
First is the core idea is, is there any thought of the Internet, can think in the Internet and many industries combined. Although you can see many examples of this, but there is still a lot of people expressed great skepticism and disdain for the Internet thinking, in fact, I think this understanding is wrong. I once wrote a book specifically for this, the core thought is what, I think the most important point is connected.
NetEase has 15 years ago an ad made me very impressed, is "net people power." (The Internet) had changed many industries, subsidies for free or are appearances. Two basic points, and link up with customers, destroying the original connection relationship, establish a new connection. So when when you use connection point of view, though it is also the industrial revolution, but did not form, because it is only a tool, you can improve productivity.
But we said in the past that? no. Drops and Uber trying to you to recreate a connection between the vehicle and transport, who is able to establish the connection, the more rigid, more viscous, (who won). So I think this is the most attractive points. If you rather than a combination of business and Internet connections, then this is not the Internet +.
The second argument, the "Internet +" and "+ Internet" are two different concepts. Now Internet + concept, Prime Minister, has become a national strategy. + More than more than 100 copies of the book on the Internet before doing MLM Training masters are now starting to do the Internet thinking, but there are a lot of confused. Actually with Internet playing advertising do publicity, including you in Internet Shang sold things, or said I with has Internet of technology, what big data, and cloud computing, these you original commercial essentially no changes, products and user form no changes, just as a tactical, upgrade you of publicity effect, strengthening you of sales, this not not can, but and no on original business industry brings nature of effect and change, just a improved. This practice is called "+ Internet" subject is a traditional industry.
Today we talk about Internet +, the most important include the Internet as a subject, is used on the Internet and in many industries. Essentially how do you transform your product experience with Internet thinking, from a product that is only sold to customers in the past, connect you to customers. Using the Internet business model, model of the one-off sale of a product, you and your clients have a lasting connection, continue to provide services through this connection. Taobao do not die China is not rich how bullshit
I take a very simple example, we are talking about Internet TV on traditional TV industry make a huge impact. Traditional vendors do not understand this can be simply added an Android? is the past sell TVs to customers, after selling over. Today, if you use the Internet + terms, selling TV business no longer exists. Open the moment from it home through the TV with you to establish a connection, and you want to start an ongoing thinking said on TV inside what shows.
From what I understand, you are thought of as a kind of Internet product experience strategy transformation, which can connect with your users and customers. Or is that just think of the Internet as a medium, as a channel, as a channel, or technical, this is two different kinds of play.
Today everybody is watching "the Internet +", many of us have accumulated some successful experience in traditional industries, often become an obstacle to restructuring. There are two challenges.
First is how to cultivate Internet genes, how to grasp the Internet product ideas, guide the transformation of the original product. I do not agree with these views (the Internet) can subvert any industry, I think manufacturing water is very deep, so special in this need to create such an opportunity for cross-border cooperation, two genes are not the same, of course, in the midst of this, how to make, there are a lot of problem worthy of discussion.
The second is security challenges, past the protection of computers, mobile phones, but if all of today's devices are networked, drive out, and suddenly the car stopped, there will be a serious risk. If your home has all the home appliances are connected to the network, the home was dark. In this great challenge, first of all, to resolve this without being attacked.
Fang Hongbo, Chairman of midea group: the plight of traditional enterprises with "Internet +" no relationship
If you're a traditional business, we cannot grow to 20 years over the past decade the thinking ways of facing the world today. Is the new normal for popular – to a new development stage, the competition to a new level. The old way to deal with this new development, it is clearly not acceptable. Because of China's household electrical appliance industry including all previously manufacturing, are massive. Household appliances so, business model is that in the past, investment, too, we make money to buy land, to domestic production bases, production lines, all of the various categories of home appliances product is huge. But did not earn the money into technology research and development and on the uniqueness of the product.
Today we see, do appliances always to this innovation. I don't think traditional enterprises are facing difficulties, just because you stick to the thinking of the past.
Today we talk about how Internet, in fact, is the infrastructure of the Internet. We have all these things, and industrial upgrading. How are we going to upgrade, improve workforce production levels. Beauty of profitability in constant development in recent years, our profit has been going up because our productivity increase. A country or a region, you have to compete, must be to improve on the technology innovation and labour productivity levels. Improving these three aspects, we can take some "Internet +" ideas. Without the Internet, these three aspects is going to improve and upgrade, with the "Internet +" does not matter.
"The Internet +" tools and methods that can give us some more, some more infrastructure to improve. Based on this thinking, I think the bright prospects for traditional manufacturing industry, it is crucial you dared hugged.
"The Internet +" what shall we do. Whatever it is, providing users with valuable products and services that are immutable, this is the core of the US technology industry. So we focus on the products and users, "Internet +" one hand and transformation of thinking, innovative hand. Our previous profit depends on the scale, blind expansion, buying land for factories. What is now your new profit model, this growth over the next three years to find.
Includes "Internet +" product of thinking side, all ends are to be changed. Appliances, for example, a refrigerator to consumer homes, normal physical shape shifted six to seven times, and this is obviously inefficient. Such problems we are going to transform + ideas to transform the Internet.
But there also is providing new products and services. Our company made a net profit in the first half of this year was 9 billion, without investing in a square meters of factory buildings, apparently into product innovation and labour productivity increased, so that we are competitive.
Last summary, first I think traditional enterprise of dilemma and "Internet +" no relationship; second a traditional enterprise of fundamental way is technology innovation, and industry upgrade and labour productivity of improve, established new of cost advantage, many hidden of link damage and so on; 3rd we how to should, "Internet +", both caught transformation, and caught innovation; fourth a is future of space very huge, we to tightly caught this of times opportunities.
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