Let the property to eat rice you tell him the Internet thinking

　　Public data show that at the end of last year, national property in the Canal area of over 20 billion square meters, covering 260 million households in 740 million people over the next 3 years is expected to add 3.5 billion square meters, which for Internet + community services provides a wide range of markets. Property services in the country are still based on traditional community-based, so will also become "last mile" battle not open around the barriers, how to overcome community O2O industry's biggest challenges. Ant gold suit Chen Dawei financial services security

　　Property management industry situation critical, internal and external factors driving change

　　"Know thyself and thy victorious", if you want to make the community O2O, you must understand the situation. Drawbacks of traditional property management industry is concentrated in three "low": low efficiency, low quality of service, industry maturity. On I where community,, property is developers owned of, also has must of visibility, whole community 11 building floor more than 2000 more than households, need security, and cleaning, and real tube, Shang hundred name, personnel between by phone or radio contact, with Excel table to management various information, what Government file, and burst event across a two or three days only notices out, owners to reflect a leaking blackout problem also need long time to solution, information not symmetric or said lag serious. And I believe many owners like me, his own property company did not know.

　　

 

　　Said conflicts with the owners of the property, it was said "and the owner of the property is a natural predator", was also likened to the relationship between "law" and "master and servant". Personal think, form junior high school political textbooks of content, at this stage owners and property company of contradiction is owners increasingly growth of need with behind of property company Zhijian of contradictions: traditional property company of service concept, and management mode are compared behind, and owners of life habits and concept innovation fast, on property service quality and innovation of needs also in increasingly increased, traditional of concept and mode obviously cannot meet owners of need. Side is a property management company to make ends meet, want owners to pay or raise fee, while dissatisfaction with the owners of property services, refused to pay the fee, rose even more unlikely, it seems to be not open around the knot.

　　China property management is still in its initial stages, has a long history of contradiction and property service "pain", speed up reform of the property management industry, and Internet + push, a few property companies have started to "ready", through the introduction of Internet "+" thinking to solve existing problems.

　　On property: give a man a fish and feed him for a day

　　At present, the vast majority of communities O2O project is trying to bypass the existing properties. Online buzz community known as the financing of 100 million early, the way they once used for a postcard to determine each user's role as landlord. The previously United States "Nextdoor" initiative: user address identified on the map, the official postcard to the address, so as to ensure the accuracy and security of user information. But do not take into account differences in community composition and social, life at home and abroad, directly copy is destined to fail, and buzz would like to take the bypass, but this "revolution" flavor, but with property direct "poles" on it. Of course know the barriers around the property without opening the project, "smart": neighbors and other products, to apply for and pay the cost of the property to allow its push into the communities, to rely on subscriber base expansion and user habits, the future can "change" around the property. Although this trick is good, but not for long: the first can go in for "community" varies, with high-end or "loaded high force" neighborhood, their exclusion of commercial activities of the taste is too strong, especially those fee is already self-sufficient community, will not be "petty" move.

　　The old saying: "give a man a fish and feed him for a day": you give him little presents far behind to help him to survive, to improve. Side also is mention Xia previously said of a "flower" of community O2O: affordable app, early I is was its shareholders party attract, later was "sent has a years free welfare" of phenomenon made incredible, but recently specifically to understand has Xia, found at least currently view, relative above method is more has points "wisdom": for currently collection property fee is difficult of phenomenon, continued its free sent welfare of mode, you make property fee I sent you ceremony package, hundreds of to thousands ranging, more for day of clean, and agri-health fresh, and Snack and beverage supplies, future weekly and business cooperation through deepening property management company with roots in the community, laying Community payments, consumption scenario. Summary Xia, is first help property company achieved "urged paid" property fee of basic survival conditions, platform both not pad make also not sent money seeking release, and destined to exists of property and owners "predators" relationship, by position relative neutral of third party platform than property himself sent better some, not no property company try had make property fee gift of method, can effect does?

　　Fools think, the core of the Internet is not just the so-called "subversion", subsidies, money is a stopgap, it should try to solve the pain points, improve efficiency and profits, notably close to the traditional O2O field. Property of the pain focused model idea behind, collection of property problems, operations to make ends meet, when you look at these points, and property owners to implement a tripartite win-win situation, the difficulty of overcoming barriers to reduce.

　　Implement "what attracts users to the platform"

　　China's real estate industry has begun to increase conversion for the stock market: always wanted to live in the House, and also have a large inventory to consumption in China and the development of real estate enterprises have not stopped. Property from the initial developers of additional functionality, powerful means to slowly become liquidize, community cohesive and symbol of the owner's quality of life. Internet property service + community products come out, which now can be divided into: open, proprietary and comprehensive.

　　

 

　　Currently proprietary sex to color life for representative, its except provides based of property service, and intelligent Butler zhiwai, also aimed at around owners community, the aspects built platform, himself and owners, and businesses build community O2O of ecological circle; phase compared "live here" integrated more strong is: for vanke community of owners, built property service, and social and businesses service platform, to user provides community announcement, and housing trading, and property Bill and payment and integration community within of merchant,; and open type platform, compared known of affordable, and Community worry-free, neighborhood of the wait is over for the time being all show features: no matter which company, in which community life, with properties, owners, players build a platform, integrate existing resources, to provide personalized, professional service.

　　No matter what type of platform is key, not to put the cart before: remember "what platform to attract the target object", not "with this platform the user can do." Even more crucial is that product needs to attract the user's reasons into practice. Community property is 020 property management as a starting point, then we to alleviate or cure property of "disease" as the goal, laying using Internet thinking to optimize scenes, such as lowering the owner gets the service costs, improve the service experience, integration and optimization of communication and so on, that are attractive to property owners.

　　

 

　　Real estate development over the years, now holds vast amounts of traditional property management company owners of community resources and information, including education, home, medical care, housing rentals, community finance and so on. How to get through "the last mile" to win the consumer "pain points", has become the key to the outcome of. If you are reclaiming community this "virgin land", Wang under a friendly reminder "first let the property to eat rice, you tell him that the Internet".