Today, this nation will encourage the mass innovation, the much anticipated business, troubled traditional media is to encourage employees to business, from South to North, from East to West, arguably the village firing, every smoke. From must degree Shang told, venture for traditional media and practitioners transformation undoubtedly is a article good of select, but venture is a items risk is big, and success rate is low of career, author and many is venture process in the or prepared venture of traditional media people for has frequently, and long-term, and in-depth of communication, summary out has traditional media people for venture Shi faced of problems, then on traditional media people of venture proposed eight article advice.
Whether entrepreneurship
Entrepreneurship as an arduous work undoubtedly needs to be systematized and integrated capabilities, these abilities include the user demands a keen insight to identify market opportunities and forward-looking ability, strong operating ability, good team player. This ability is a prerequisite for business, if you or your team has the ability, then you can choose joy and happiness to a business, if you do not have this ability, it is not easy to start a business.
In the current case, the traditional media to encourage and support their employees to start, in a positive sense, media people is the realization of self-worth and implementing media in transition, but from a negative point of view, a practice is not to burden in disguise. Therefore, the traditional media must have a clear understanding of their own, if you don't just choose to start, may be throwing good money after bad, and even a pension where all mixed up.
Sustainability risks
Entrepreneurship is extremely high risk, you can't just see Alibaba and Tencent, Baidu and other Internet companies flourish, did not see the rotting bones, after the waves killed before the waves on the beach. From this point of view, entrepreneurial talents with high tolerance for risk, and certainly not suitable for people with low risk tolerance.
How measure itself of risk bear capacity does? a is see himself whether has a super strong bear capacity of big heart, dang second days may didn't rice eat Shi still active optimistic to to efforts; II is see himself whether has mortgage, dang you each months are has huge mortgage to also Shi, best also is don't to venture has, because once you 6 months also not Shang mortgage Shi you of House on will was recovered; three is whether has larger of burden, dang burden is heavy Shi, best also is don't to venture. For example, more mortgages like me also obviously did not fit to start.
Problem solving attitude
Collecting and editing staff is as close as possible the essence of the truth, this requires the need to question the spirit and ability to question, from the perspective of questions to ask the truth, asking every detail, ask the reason behind. While starting a business is construction of a new career, new products and new things, need is problem solving skills and the ability to construct, from the perspective of the construction of building business models, customer acquisition, to make a profit.
It is clear that venture and editing in their attitudes to the problem is completely different, a construction challenge, many entrepreneurial staff in the face of problems, failure to change ideas, cannot build effective business models and business model failed. I met a lot of entrepreneurs, in analyzing responses, they are not discussing how to solve the problem, construct a new issue, but whether this is not reasonable, it is not reasonable in the real world. They did not know was that when all are mature, reasonable, which turn on you yet?
Team
Every aspect of starting a talent, this requires a team, strategists must understand strategies, need to understand the business, General Manager of product product manager to understand, to understand technology's Chief Technical Officer. For example, the 18 arhats of Alibaba's business is a powerful team. Of course, in those early days, as startups scale is small, weak, can't attract so many people, it can use the brain to solve.
Acquisitioning and cataloguing work of the media in the past, is good at solo, long-term work to develop a habit of solo, when business, must team together and fight, but how to effectively build a team full of fighting, and how to manage this team is essential, this is media business have to across a ridge.
Attitude adjustment
Because the traditional media has a strong influence, media people, especially party newspapers and journals of CPC party Web editors throughout the interview, would provide more convenience to get around, in fact, is the role of traditional media and media people, "party", is a relatively dominant position in business negotiations and cooperation. Once people start especially when startups and media sizes smaller, strength is low, business negotiations and cooperation with the parties, nature is in "b" position, at a comparative disadvantage.
For which when used as "first party" for media people everywhere tell if business can't "party a" into "b" attitude, get down to good products, it would be difficult to achieve its own sustainable development. According to my observation, many entrepreneurs are hard to "party a" into "b", and makes it difficult to obtain sufficient revenue streams.
Understand financial
Any business the principal purpose of the company is to survive being able to talk about strategy and long-term development, and it needs to have a stable cash flow, this requires entrepreneurial teams understand finance, carefully making good use of your money, or risk "a penny puzzle hero" ambition Jie body first. I've seen a lot of media people in the institutional business, equipment with the most advanced, all first-class talent, even when there is a media signed off is still printing the final phase of a hundred thousand of copies in the warehouse. Such extravagance for the venture would be a suicide.
Therefore, entrepreneurs were more or less to understand finance, when you can read the statement of cash flows, you can know how many bullets left when you can understand the cost structure, you will know how to increase income and reduce expenditure. For example, one reads Mr Ma Changbo, Chief publicly talked about the importance of finance for entrepreneurs, and admits his new business when, in fact, know nothing about financial problems are. Entrepreneurship is out of your comfort zone sometimes
Relatively comprehensive ability
When entrepreneurs, due to lack of adequate resources, could not form a luxury team. This requires that the entrepreneur must have a relatively comprehensive ability, can be described as a strategy, plan, write a good advertisement plan, customers get business. Research shows that if startups scale do, individual entrepreneurs may be everything, but when a company's business scale, we must rely on the team.
Ongoing efforts
Entrepreneurship is a protracted war, entrepreneurial teams experience team as Tang Sengxi day, they experienced 9,981 hard training to achieve the Scriptures, entrepreneurship is like going to a cue, sustained efforts to overcome the difficulties that must pass can only be truly successful, in other words: "great is boil out"!
This requires that the founders have a strong ability to resist pressure, with perseverance and perseverance through entrepreneurship!
When the media set out to businesses, needs confidence, encouragement, also need reminders and advice, I believe that after you've heard the advice, can better help your successful business.
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