RT Chairman four retail O2O transition Kit

On July 15, O2O 201.5 billion state industry Summit, RT Group Chairman and CEO Huang Mingduan flying cow network to share with participants the RT-Mart retail O2O four strategies of transformation.

RT Group Chairman and CEO Huang Ming-flying cow network end

First, fresh O2O. Huang Mingduan revealed: "RT-Mart in Shanghai and offline integration. At the flying cow Web orders, store delivery, this offline integration can reduce a lot of intermediaries. "

Second, stores as a distribution centre O2O.

Third, store and display O2O. "This scheme will be launched on 7 August this year. Customers in addition to buy Chinese goods, you can also buy flying cow through electronic screens O2O network a wide variety of goods to compensate for the shortcomings of our offline stores. "Huang Mingduan explained.

Forth is thousands village hall plans. Huang Mingduan said RT first prepared in 1000 villages and towns to set up 10,000 experience and pushing thousands village library partner plans and, finally, at the business plan.

Huang Mingduan, O2O, RT-in addition to the flying cow on the cable network, the offline store advantage is huge. "There are three advantages, the first proprietary product management experience, and the second is supply chain resources, the third is the nation's 26 provinces and more than more than 300 stores. "

Especially thousands Village Museum partner program, O2O road is particularly important for RT, Huang Mingduan pointed out that only solves the problem of traffic flying cow network key, network big flying cow, offline to a high degree of integration.

"Why this partner program? what is the purpose?" asked Huang Mingduan believes that partners plan the most important goal was the most important issue is the most difficult issue, first of all is a flow problem, another problem is customer loyalty, "when there are over 100,000 or partner to help us promote our flying cow network visibility to promote the speed will increase. "

In addition, Huang Mingduan and participants shared thousands village hall to the field partner system to promote the success of two factors--the system simple and easy to operate, with enthusiasm.

"Join the partner process is very simple, instructions scan QR codes can appear, or you can apply, or invitation code, you can become our partner. Recommend to your friends and family after flying cow NET and let him enter the invite code, dividends will break into your account, you can always query the dividends, settle on a regular basis. "Huang Ming-side said.

Meanwhile, Huang Ming-side also expressed his concern at the General Assembly. Battle of the Internet three BAT who is in the

"O2O concept retail store and find their own value. But finding a good partner, or when our traffic is (online) partners away, what are we going to do? "

Analysis of the industry, for RT-like with a flying cow network has its own e-commerce platform for the retail enterprise, perhaps two things that would choose to try, but the problem is how to balance their own platforms and third-party platforms on the line? " RT in cooperation with third-party platforms to promote their O2O transformation might also be ' issue, and gave warning ', networks raise their flying cow, after all, is the most assured. "