Based on previous surveys, higher incomes than Android users of iPhone users, purchased within the app and spend more money on buying, advertising costs are also higher. cover Moschino
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However, recent survey data suggests that mentioned above do not apply to all situations, in some species, are the developers make more money on the Android platform has earned on the iOS.
According to data released DAU-UP game market in 2014, Android games for average revenue per user (ARPU) has had solid growth. In January, when Android ARPU is iOS 20%, but in December, figures into the 65%. Although still is iOS users to spend more money, but he already has a lot of overflights.
And, most important of all, in media ad spending than on Android devices on iOS 20% to 50%. If you take this factor into account, some income with the iOS on the Android games, and even more. Following 2014 Android lifetime average value (LTV) percentage of the total iOS, those revenues from the purchase application, such as in app purchase.
However these data only from the game, we don't know in other categories, such as efficiency, e-commerce app on whether this is true. But there is no reason to believe that the results will be different, because the game is an important part of the app ecosystem. These data come from sampling, based on 10 million users in North America and Europe and other places. Moschino iPhone 6 cases
All in all, Apple users still more these days. But as Android users pay more and more, Android also showed a strong growth momentum and eventually hope to achieve on the iOS levels, even in some income over iOS on the app, and there are already a number of examples of this.
DAU-UP believe that more and more developers will put the Google platform on top. Company CEO Idan Nizri said, Android is finally going to name this day. With game developers to get Android on income, more and more developers are developing "Android first" games, there is no doubt that in 2015, the developers can devote more time and energy and resources on the Android.
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