On September 8, yesterday, the founder of Uber telawei·lanike (Travis Kalanick) speech at Tsinghua University, shared their story, said entrepreneurs should be eight traits. He referred to, I have to say, not just how to be an entrepreneur, but how to be a good entrepreneur.
Following is the full text of the speech:
I became an entrepreneur since first grade. I was studying at the University of California, Los Angeles, electrical engineering and computer science. I never considered what it means as an entrepreneur, but I had always been entrepreneurs. So I thought, if they returned to a science and Engineering University campus and students talk about becoming a real what trait do entrepreneurs need, it is very interesting. I want to say, not just how to be an entrepreneur, but how to be a good entrepreneur. I will share these traits include those areas.
1. objective
First is the goal. Target is a very clear concept, it's about meaning, it's about why we exist, believe in what relates to stay motivated. Uber mission I talked about: "same as water, reliable, available, connect you and me", was very clear.
This is something that we do every day. When I lift the Uber everyone knows what is, but what it really means what are derived and what is our purpose? Uber first values, we call it "embraced the city, cheers for the city", we do everything in order to make the city a better place. In many ways, we think you are the designer to help build for the future of the city. As for the traffic, what does it mean? Yes, it means that in the future the city efficient, never seen traffic jams as they are now, or even traffic jams disappear eventually. Why? because a key vehicle to vehicle, can also serve an additional 30 people a day. A car service 30 persons, rather than 30 owned 30 cars, and cars on the road much less natural.
We also have another product called UberPOOL, when you press the button to call the car, open bus, other passengers on the bus, because they were going in the same direction at the same time. So a car can take two people, otherwise they will be traveling in two cars. Because the math, because the algorithm, efficiently match because we, such products are convenient to two passengers, and much cheaper. Status of the city of the future should look like, rather I met in Beijing today the traffic situation.
Job creation is another aspect arising from the Uber-urban change. When we work with owners of these vehicles, and before they can get may not be able to get income. Now we create nearly 100,000 new jobs per month in China. Why? because people need to travel in the city. Thus, in Chinese cities in the world, we created a lot of job opportunities, which for many means of livelihood, income approach, outputs and contribute to society in the form of can make a big difference.
2. What is the magic?
The second principle, or that good company the founders or the second trait, is to be able to find the magic, but also to be able to create magic. What is magic? don't know if you saw an old movie called pulp fiction (Pulp Fiction). If you have not read, I suggest you look at. In that film is a briefcase in the whole movie did not know what was inside, but if someone sees something inside will be amazed, wide-eyed, because the Briefcase thing kind of magic, can exceed and excite the viewer's imagination. So when you set up your own business-I believe there will be a lot of companies created by here tonight-please think about this and how to create Excel and inspire people to the magic of imagination.
Magic seems to be an abstract concept, where magic exists? in Uber, and magic abound. One of which is time. If you can help people to win more time, even more than they originally expected to save more time, it has created magic. If they can be living or traveling all over to bring peace or tranquility, it has created magic. If you can give the user a sense of great joy, it has created magic. Finally, if users get more revenue in a single day, even beyond their original expectations, or allowing them to save more overhead, then it has created magic. If we can achieve all of the above, you can really give you a surprise, an incentive to others, and we are all Uber.
Now let's look at the magic of the products we use every day. This is a picture of Steve jobs in 2006, patent application documents, we should feel very familiar. In 2005 on the application of patents, with the phone in my pocket today almost the same interface. When he and his team designed the programme, never thought it would be an exciting reality. Look products are important in your life, some of them from great ideas, some need superb technology, which makes them look elegant, simple and elegant. Steve jobs and his iPhone works.
See other types of innovation, as we all know Airbnb. Now people can go online and find such incredible Greece Villa stay without Airbnb, you can hardly find such a choice and travel experiences, this is another form of mystical experiences. Sometimes the magic is difficult to define, but when you see it, you will feel.
This is the Golden Gate Bridge in San Francisco, one of the most famous bridges in the world. San Francisco is home to the headquarters of the Uber, I lived the last 10 years. When you're standing on a bridge, and you will feel yourself in a very special place. People walking on the bridge can't help but take pictures. There are actually two bridges in San Francisco, North of the Golden Gate Bridge, Bay Bridge in the East. But when you pass the Bay Bridge, no mystery. Beauty is part of the create magic, and is a big part of it.
3. difficult enough
If your innovation is fantastic and exciting, but if anyone can copy it, that she will lose her magic. As an entrepreneur, you have to choose to do the hardest thing, other people may not be able to do it. But we did do a very difficult thing.
This is Uber with Carnegie Mellon University (CMU) in cars in high-tech research and Development Center in Pittsburgh. This car is creating a global 3D map. What does it mean? it means that when you look in local street information, you will see a whole street of model of three dimensional appearance. Because in the future you will want to select an unattended car. This sounds difficult, right? but there are still some things it's hard to see how difficult it is to do. When we use the iPhone, and those who do not see the "background technology" system elegance runs, and consumes only 1 hour of electricity instead of 2 hours. Complete technology and algorithms for a wide variety of interesting innovation is difficult.
This is New York, Uber in the eyes of New York. These dots and lines show is the car needs to ensure you can be anywhere in the world over a three-minute call to the car, we have to anticipate demand and predict when people will open the APP. If you only see the map of New York, these curves, the fact is not so simple. We must ensure that the supply of vehicles, with demand and potential demand for local moves, supply configuration by dynamically supplying vehicles. You ask how do I do that? ' my answer is, Yes, it's really hard.
This is my online LinkedIn social graph. How to implement a site will be introduced to the people I need to know me yourself? to those of people in my career? now Linkedin seems to let me contact them very easily, but these require very complex algorithms in the background. Of course, if you do well enough, then no one can easily beat you. Simply what kind of people are good people Not
4. the perception vs reality
Apt to distinguish differences between perception and truth, the entrepreneur must have another trait. Perception is something most people think that may be true in the world, the truth is the truth. Sometimes they are the same, like asking what two plus two is 50 people, including those of the vast majority of people will be talking about four. But there are a lot of questions, one answer may be similar, perhaps in a similar way, but is not necessarily the truth.
When perception and truth are not the same, excellent entrepreneurs need to be really good at finding differences-when people think is one thing, but in fact it is another matter, we will find is that kind of time, place and time. In fact, if perceived and greater truth gap, chances for entrepreneurs. However, entrepreneurs have to judge correctly. As an alternative, other people's awareness is the truth, but when you're in a different way of looking at and your misjudgment, as an entrepreneur you will fail.
Entrepreneurs most often in your life and daily life is, we need to make 100 decisions and decisions must be focused, fully focused on the truth. When we think the truth is completely different to any other person's understanding, we will be particularly exciting. When this happens, it may be confusing, but when you know you're right, you must be willing to stay the course and do things that is different from any other person to do. As Albert Einstein's quote, "with the audience by streams of people tend not to go beyond the public. Mo and inventive people can be in people and place. "If you want to be an entrepreneur, if you're particularly gifted insight into the truth, then it must be good at inventive. Such as when he saw the cat, then the reaction encountered a lion is completely different. When people thought it was a lion, they'll run away--but there's something they see is the mirror, and if you see a kitten, you are the best, or if it is a lion, your hand will get bitten.
Sometimes, the person you are seen as risky. Your perception may be the truth, but is able to do is different from anyone else's expert management of the risks, you might be able to do things that other people can't do. When faced with this cable bridge across the abyss, I would say, "Oh, it is not possible", but this can be done. Able to handle this kind of thing people can do ordinary people unable to do things. They can risk-averse in an expert manner, it makes them more than anyone else's advantage. When when other people are holding back, which one can cross the river. We can see the situation often occurs in everyday life and in business.
5. analysis and creativity
The next trait, I call it analysis and creativity. What does it mean? most of us here are engineers, know how to assemble the machine, split and assemble it again; know how to write code in ten different languages; when a toothpick when you fall to the ground, we might know how many toothpicks falling out from the toothpick box. These illustrate our analytical ability, but as an entrepreneur is not enough, entrepreneurs must be creativity.
Know how to disassemble the machine and assemble again wasn't enough, entrepreneurs have created others seen, can inspire others of the new machines, which require creativity. Such as this are called "Babbage" machines manufactured until 150 years after the design, but what's important is that it is the first computer of human design. As you know, we might be able to come up with something, double-click things, but this is not enough. For example, Uber, every day we press a button and call a cab, this is something we and our users are doing. But a certain day, you press the button, bring you ice cream ice cream trucks. It starts with inspiring creative impulses, is something we do in nearly 350 cities. In Hangzhou, for example, through drones provided ice cream. You press a button, and unmanned aircraft to fly to you, and put down the ice cream. Let it all run need to involve some design, but at the same time brings inspiration, this is the entrepreneur success. Uber, we are trying to do is, everyone in the company has the entrepreneurial spirit, you can put forward these ideas and make them a reality.
6. the market
Yes, you have a good idea, a very good idea, but also face the problem of commercial promotion. You need to know how to bring things to market. In Silicon Valley, known as growth hacking. You must know how to create a viral effect, how to create an idea, product, content or video or a mobile phone software, and find ways to let people not only want to use it and love it and would like to share it with other people. It is a science, but it is important to come up with the creative side. Therefore, cooperation with others, collaboration with celebrities, produces Sparks, resulting in the exchange good ideas, is also an important part of marketing.
7. enjoy the process
Now, looking back, I started starting at age 18, and has been in business on the road, have been undertaking for 20 years. Most of the time, I had failed many times. In a company, I'll call 100 people per day, then 100 times "no". When you are six or seven years in a row at all, which means that was rejected by the hundreds of thousands of people. Must be determined your goals, you must have enough faith, even being denied time and time again, you can still enjoy every moment. This means: if playing, no matter what happens, always retained a passion about what you do. Even if lose, is to love the venture game. Moreover most of the venture was doomed to fail. But as long as the rise continued after a fall, is not considered a failure.
8. the title thinking
I called "Championship mentality", including to face adversity. Many people think of "champions", you think of Yao Ming or LeBron James slam dunk, but it's not a Championship thought. Become a champion, to face up to adversity. Put everything aside, whatever it takes to win. This is the meaning of becoming Champion. Champions, you might expect a lot of sports stars, and they have succeeded. But life's true champion, true champions in the venture must have quality: in the face of adversity can cheer up, make every effort to rush to the finish. That the mind will always encourage you, not just for self realization, but also set an example for the entire team.
Most of the time in my business career is six business partners are squeezed into a small room for a long time, was rejected by the countless, experienced adversity many times, but I still love every day of his career. Then, until we create Uber, success in the world. Now we have 4,000 employees, I still put this thought in our daily work, and used it to motivate my team, honestly, when I saw the team, I see everyone is the same. It makes us stronger, it makes the whole thing has a meaning and value.
