Classifieds site on the Web to people in housing, employment, online shopping convenience also brings a lot of trouble in recent years relied on classified information website of swindling cases one after another. Shenzhen Municipal Public Security Bureau's anti-fraud Center recently to Baidu, 58 city and go to report the fraud involved in telephone, list of accounts of fraud, chaos in the fraud and company information for interviews, asking the above site through technical means rigorous user auditing, actively deleting information related to fraud, shielded, reducing the occurrence of such cases. August 19 Baidu and 58 fraud with anti-to the Shenzhen City Public Security Bureau information centres undertaking commitment active deletion, masking in order to reduce the false or fraudulent information. False information flooding except outside the site itself, lack of supervision is an important factor.
Classified site into the hardest-hit areas
In the era of networks of consumption become new growth points, personal trading stolen information, commodity quality worrying become obstacles to the healthy development of the online shopping industry. Recently, anti-fraud Center of information frequently received calls around, said most victims were deceived by false information on the classifications Web site, which includes online rental, charge d ' affaires credit card, hire, buy tickets online, online purchase of second-hand housing, while 58, net of false information in the same city the hardest hit. It is understood that the 58 City Web site for businesses to provide paid promotional services, click on the site the upper right "I want to promote" link, you can enter the service page, merchants can sign up payment methods to purchase advertising services. Registrants can be issued through the purchase of VIP services such as free advertising, which some unscrupulous businessmen "confused" consumers to create conditions.
Many consumers in the first half of this year reflects, at 58 city to see it's "homemade assembled Apple 5S, 6, 6plus cod", "Apple's latest renovation at wholesale prices shipped five", "wholesale and retail of refurbished Apple 5S" information, such as purchase and found quality problems and ask for a refund return businesses could not be reached, suspected by fraud. On July 15, Xie "58 city" saw on one of the houses. According to the website's phone, she contacted "landlord" and add the other app, other then property photos, Xie did not want to believe in each other, and Convention-2000 RMB/month rent and "charges a three." On July 31, Xie asked hui to 500 Yuan, "down payment" on August 1 and remit the rent 3500. Subsequently, the "landlord" an excuse to travel, so "friends" continues to Miss Xie handled, and asked to transfer. Xie now see through scams and alerts.
Statistics show that the false fraud information is increasing. In Shenzhen, for example, first half of 2015, Shenzhen Consumer Council received 64 complaints about 58 city NET, compared with 46 in the same period last year, an increase of nearly 40%.
Police interviewed Baidu 58 city
August 19, Baidu, 58, two sites in the same city officials submitted written replies to the Shenzhen City Public Security Bureau, said deleted, blocked access to police information relating to false, fraudulent and launched their company for false or fraudulent information measures, while promising to reduce false, fraudulent information from the site itself. Virtual technology war and games blurring
Baidu public relations person in southern China DONG, Yi fees to promote user's information is true safety is also given a positive response and promised to cooperate with authorities clearing illegal information according to law, and purifying the network environment. Guarantee scheme was launched and the majority of users, user clicks login Baidu account protection scheme within the site, such as transaction fraud, suffered direct economic losses, according to Baidu's protection of Internet users ' rights protection services agreement. There is suspicion of fraud for promotion information, Baidu will audit and investigate further, once verified permanent closure account. The official also indicated that Baidu is not a law enforcement agency, but will cooperate with law enforcement authorities to deal with, may appear in the audit process audit of forged legal procedures or a later phenomenon, Baidu cannot be eliminated, only afterwards to accountability. And reminded the majority of Internet users in the Baidu search engine as far as possible from the official Web site for shopping.
Subsequently, 58 city public relations director Song Xiaoxi said that since receiving the Shenzhen Public Security Bureau Internet police detachment on strengthening integration of false fraud information clearing after informed of the letter will increase the intensity of the discovery of false information, processing. A case study of Shenzhen, July to remove false information of more than 320,000, has been significantly reduced user complaints.
Police warned that information posted should be carefully screened, especially with the market price differences more rapid remittance not freeloaders, try to verify in person, face-to-face transactions. Find false information can be reported to the site. According to the Supreme People's Court and the Supreme People's Procuratorate on handling criminal fraud explanations on several issues concerning the specific application of law seventh: knowing that others to commit fraud, to provide credit cards, phone cards, communication tools, communication channels and network technical support, costs, help, be punished as common crime. Anyone who has found this type of situation, you can call 110 or call the local municipal Public Security Bureau information about anti-fraud information hotline for counseling.
It is reported that throughout the investigation after receiving complaints have been carried out by the Consumer Council, and has interviewed 58 officials of city NET, demanding 58 city to explain the numerous consumer complaints, and practical solutions. 58 city to explain light cottage has been organized in a second-hand goods operations team based on data and behavioral model for full-cycle risk control, follow-up will be fully self audit information, improve customer qualification and monitoring complaint feedback. Shenzhen Consumer Council said information platform has the responsibility or compensation. Under the new consumer protection law, Internet transaction management and other relevant laws and regulations, a platform for online shopping (or providing related services) dispute shall bear corresponding responsibility. Article 44th of the consumer protection act as third party network trading platform provider, one is unable to provide sellers or service providers of real names, address and valid contact cases, assume liability for damages. Second, knows or should know sellers or services use platform compromise consumer rights cases, has failed to take the necessary measures, joint and several liability. Provides that the online trading platform to make more commitment in favour of consumers, should honour their commitments to prevent commitments not honoured.
The network transaction management measures article 23rd, platform operators should apply to third-party transactions sold commodities or provide services of legal persons, other economic organization or individual business subject for review and registration did not have industrial and commercial registration should be sold based on criteria for registration, the application product or information about the true identity of natural persons to supply services for review and registration.
Lax auditing fraud vulnerability
In fact, the classifications Web site as an information-sharing platform, have the obligation to review the content on the site, but in the face of huge amounts of data, Web sites also seem to be some "powerless". Therefore, Classifieds site has also become a false information, wrongful trading behaviors, such as fertile soil.
In General, the user after posting, Classifieds site will be judged by their intelligence information if there is a problem, this anti-spam system on illegal or obscene, fraudulent information to identify and filter. And Classifieds site posts are manual check, manually identifying ways to further serious investigation into the authenticity of published information. Post line, information at the front desk of the audit team will also check the Web site timely docking and user complaints, reporting, general user complaint postings, Web site audits, processing rates. But in fact, Classifieds site verification limited to post true information, user complaints about false information Web service only "pass the buck".
Reporters call 58 official customer service center in the same city, said "because of daily amount is too big, can't verify, the system could not master the authenticity and accuracy of published information. "Asked 58 city deceived users by providing false information to respond, while the other side says it will record complaints and report, but cannot make a concrete response, recommended that gullible user alarm, is handled by the police. Reporter to deceived users and called the 58 city information hotline, staff records taken in fact, it is recommended that users purchase on a 58 city with the Web-o-pass logo products. "If we really cheated, may apply under the premise of evidence 58 city pay, but the pay range is less clear. We will be on site to verify the information, but now crooks means high, we will also be cheated. For the liar's punishment is not in our scope of work, cheated by other specialists. "58 illegal information hotline, said in the same city.
Reporters found that Classifieds site, publishing false information, "vinegar and selling dog meat," a lot of advertising, recruitment, ticketing features such as bar plate is false advertising. A Yoga Studio in Guangzhou in 58 city "ticket" column published "1 transferred a health card" message, but when reporters call asking the other side said it "made a mistake" and seize the opportunity to introduce a lot of the information, in fact, is advertising. Go to the "performing in the same city and exhibition" in addition to a large number of outdated information in the InfoBar, is named "show", it is for the ad content. Consumers go to buy used motorcycles, Mr LAU, but didn't get, being fooled off 1100 Yuan.
"The information published by users, Web sites can't verify, advised consumers to police to recover their losses, consumers suffered only" deep regret. " "Net said.
Authenticity to improve user experience
China's Cao Lei, Director of electronic commerce Research Center believes that Taobao Classifieds site is similar to information, individuals can free online job seekers, for rent, second-hand goods and other information. "These sites do give rise to a convenient, daily life such as getting a job, renting, buying and selling second hand service, can be solved, but the complex emotions also brought difficulties to the management of information, classifying information false and fraudulent site has been criticized by industry. "It is understood that at present, the Classifieds site is one of the main sources of profit businesses registered member certification account authentication account to publish false information makes it even more easily fooled.
Because of lax supervision on false fraud information, can lead to a poor user experience, and lose trust in the site, 58 city and go to the sharp decline in traffic is an illustration. Now go and 58 city ALEX traffic rank outside the domestic site 500, August 14 58 ALEX traffic rank 664 in the same city, go to the ALEX traffic rank 572, literally to "decline".
"The revenue model is the classification of information industry of war. "Cao Lei said. Domestic Classifieds site revenue sources are almost always focused on advertising revenue and member contributions, and facing the high cost of advertising and Web site promotion, these are "inadequate". Relying too much on Member registration revenue, will result in the website cannot take into account the user's experience, a huge amount of information and disinformation fill the entire site, which leads the traffic decline, eventually creating a vicious circle.
An information website is the core on which the user's attitude and reputation. Therefore, enterprises should be thinking about how to improve the quality of platforms, merchant quality, quality user, content quality, and increase their profit but not to improve the flow. Classifieds Web sites, how to flow in a rapid expansion into profits is no small challenge. But condoned any flood of false information, the fact that users were tricked into soft, will affect the user experience, it is a "treadmill".
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