By comparison, Google new logo color logo color to be much softer than in the past. New logo is more representative of the new parent company Google Alphabet logo. Alphabet word mark also has similar appearance without any decoration. Google's updated logo was designed by the two companies between the internal links have been further strengthened.
So, why Google decided to replace the new logo?, Google claims that new logo to reflect "this fact and display the charm of Google to work for users, even in the tiniest of screens. "Google new logo is more simple, the size will also become smaller, but the design has to be able to make the sign more unique, and make it easier for users to read. In addition, it can also let Google more easily shown in low bandwidth network connections. Google claims that the company has designed a version only "350 bytes" logo, and the existing logo is 14000 bytes. With Google's new Chief Executive, sangde·Picha (Sundar Pichai) one of the ambitious goals is "the Internet--of course – extended to Google and Google is still not covered in other areas of the world", so Google this updated logo is a little adjustment, but it will certainly be an important adjustment. 6 Internet community investment failure cases
In addition, users can also see the new Google logo "g" began to appear in Google's services. Most notably Google+, currently using a non-color version of the new letter "g".
So, why is Google doing this kind of change? Google hope the new logo for the launch of a new Visual language, this user is not just about using Google, but also show how Google customer service.
This is not the first time Google replace the logo, of course, won't be the last, but Google believes that today's update is well reflected the company is through the search, maps, Gmail, and Chrome and other products to provide users with services in different ways.
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