This days, I has been in wants to, we why will scolded this social impetuous? why will said domestic of whole Internet venture atmosphere increasingly grandiose? why told now of entrepreneurs gradually deviated from has venture of nature does? and $literal, and $literal compared, why many after the entrepreneurs on venture actually is in on marketing, and on financing, and on valuation, and even on listed, left these, venture seems to became start, and also no meaning can statements.
Although some partial, but this behavior in the age of the information passed to us, and we have witnessed the reality of society.
However, when we changed our thinking, and in fact this society not impetuous, rash is our restless hearts.
Recently fried of compared fire of two a event, believes everyone also has heard, with for 90 Hou, I no published any speech and evaluation, more of is observation, if you think they of behavior is hype and marketing, that you without forward friends circle, also without on this made any evaluation, dang you in wait-and-see State Shi, all of hype marketing are into has they since Guide since played since Hi of comedy or tragedy just, as leads, and supporting and audience, apparently are is they himself.
And whenever these behavior appeared Shi, we always lamented entrepreneurs too impetuous, and social too impetuous, but, dang you lamented of when, you is impetuous of itself, and impetuous of itself and passed Yu social, makes of mutual effect, and each other contain, through on entrepreneurs of observation antibody found, makes we inside became impetuous of factors has following this three big factors--social success culture of excessive rendering, and after the venture Representative intends to or has no intention of of hype effect and 90 generation Hou national economic of quickly rise caused of pressure.
Culture of social success over
In domestic, many entrepreneurs are like success, not like failed of culture, also no failed of concept and forecast, we also not know failed is a how of process and case, media passed to we of information is so, we daily are can in TV, and newspaper, and Internet, the media platform Shang see Apple, and Google, and Alibaba, and Facebook, and Tencent, and Baidu, and millet, and uber, and drops drops fast of of various news information, not launched new products, and acquisition, is financing, and Listed or tearing force.
In addition, however, we also heard milk tea girl Dong Ge license, MA also bought a mountain lodge, Reebs sing Are you OK? ' the Divine Comedy, of course, there are a variety of large million dollar financing of start-ups. In the world of Internet start-ups, we seem to be that day information grain filling, give us the illusion is the Internet, entrepreneurial environment, a good, thriving economic environment as a whole, not, mobile phone Empire myth of millet 5 years casting; Uber 5 year, $ 50 billion valuation play fast Subversion did minute things, so those who are brainwashed excessively entrepreneurs want to overthrow the BAT, playing small Mi Leijun, what a crazy idea.
This is a sick and abnormal phenomenon, the success rate of venture 10% not to, or even lower, and we see every day but are these successful enterprises of all kinds of information over and over again, summed up you will find the 50% information is reported in the media to them.
And remaining 90% failed of enterprise information we basic see not to, we not know they why for no reason at all on died off, and disappeared has, actually these failed of enterprise on we entrepreneurs for is has reference value of, from they of failed case in the, found himself of short Board and defects, to to avoid made also of errors, Ma said, a enterprise success of reasons tens of thousands of, but failed of reasons on that points, is this mean.
However, I was thinking, with milk tea girl Liu show their affection, licensing and other gossip I learned what? is not hard, his daughter of the same age away, try, went peer's daughter?; He bought Villa let me know what? is pioneering a simpler, more than 10 years from the cock reverse hit into Gao Fushuai, become the richest man please? maybe yes, maybe not.
Certainly, I is not in denied news information of value, also not in denied these big guy of words and deeds manners cannot to we brings thinking, I just in reflection, we of social excessive of rendering success culture, all of media are focused in they of body, seems to are in around with they turned, as long as they a has movement, world flying with also of information, height, and serious of with quality of information, that moment a let people think World good small of feel.
This highly focused concern enterprises is to ignore the consequences of business failure the effective dissemination of culture, many businesses shut down every day, but rarely reported in the media, perhaps because of the fear of failure, of society taboo failed, perhaps because failure really bad luck, so I can't see, it dares not mention, perhaps it will be able to avoid failure.
This days I in see a this book, called venture, health and died, is Japan Board cangxiongyilang wrote of, this this writing he is how from career peak to bottom and death of, he put he of failed experience glance of description out, finished this this book Hou I only understand, actually venture of cost is very high, or said venture itself is a pit, not does not to, don't easily off pit, because venture you to pay of must not simple of time, and energy with money, you also to lost accompanied family of opportunities cost, Worse may suddenly lose it, ill, premature aging or for staying up late working and death, and that we really don't know, and never imagined, we only know that business can make you rich, headlines, full of scenery.
Actually in United States and Japan this failed culture of spread is very widely of, even venture failed has, they also will put himself of experience Combs book, spread later, but in China seems to also no, we think failed is a is humiliated of thing, is pieces let people lift not head of thing, contrary, dang you cannot to right of mentality to view failed Shi, actually failed away from you does not distant, I also is is admire Yu Jiawen of venture mentality of, he said, failed has deal again again to, this is a stride of mentality.
So I think now domestic Internet, and venture needed will venture failed of culture and too rendering venture success of culture reached a balance State, like Qian paragraph time spread of a article, called East O2O project death list: swarm Hou died case, this is I only this see of on venture failed culture spread have more active of once, but is unfortunately of is these venture failed of founder is no station out said they why failed, also no media to interview they, I believe they fail just because the O2O is immature or the Red Sea of blood, there must be more worthy of our entrepreneurs to avoid and learn from him.
After the hype of the venture on behalf of intentional or unintentional effects
Domestic well-known or after the entrepreneur behind all day, a handful, you Ma Jiajia, Zhang Tianyi, Yu Jiawen, also has a relatively low profile of Wen Chenghui, Chen Anni, Wang Xurui, although a handful, but they make the most after the entrepreneur becomes extremely calm or impetuous. Intentionally or not, these are called out in the net became a representative after the Red Star, and more than 10 people on behalf of a generation, a generation, what a terrible thing it is.
In recent years, wearing after the aura, they've got enough attention. As after the later who, we watch see with from Ma Jiajia of taste supplies to Chen Anni had 1% of life, and Yu Jiawen of 100 million Red, and see Prime Minister, again to Harvard dropped out of moments burst red by get of marketing bonus; see with 30 million dollars bet you is Ma, and met 15 minutes on set voted, and brush Cabinet are can voted 20 million of capital markets boom, they or lies or exaggerated, but you said after the entrepreneurs can not jealous, and can not heart did? but this really of is we see of all did? But they also start suffering a little in the process only light and no more?
Actually this are not important, and important of is they of words and deeds manners, and movements has deep of effect has part entrepreneurs of value orientation, let we on venture produced has deformity of understanding, let we think venture are has ahead, and became network Red Star, achieved financial free of may, so venture must to financing, and to marketing, or on venture didn't meaning, imagine about, if each after the are like they as a night burst red, brush burst friends circle, that the is how terrible of a thing.
I remember last time when chatting with a friend, addressed the topic of marketing and media, and I say that with your strength a marketing last information should be no problem, scared me with his answer, he says, so what, he wants to play more, like Yu Jiawen that maxed your circle of friends.
I also lamented the fact he did not bluster, but red star said before several network marketing hype profound negative consequences for society as a whole, maxed friends hype, marketing, financing, and has become the goal of entrepreneurs, is far better than the services and products they provide.
If empathy, speculation also expressed understanding of our entrepreneurs, but FRY, author, founder/CEO must have a sense of social responsibility and social responsibility, to control the extent of marketing and hype, because your actions will affect most entrepreneurs restless heart, and this restless heart, once inspired, this society would become restless.
In evaluating marketing, hype, and a friend said something very practical, he says:
1, after the is talented, but talent is limited, people do not precipitate, the old brag, hacked to death sooner or later.
2, p don't blow too early, the fire, the sooner will die faster, why? because you can't afford the "Fame".
3, any special marketing comes at a cost, unless the nature of marketing, or you have more pain than gain. Catching marking changes in the market seeking
CEO who share with you, I hope you have more precipitation, bring more positive impact to society, I believe the community will be back for more.
After the 90 's pressure on the country's rapid economic rise
While is, after the is see with national economic rise and national downtown prosperity of generation people, in we eye in this social full hope, and everywhere full with success and opportunities, 30 of time let China a night rise, we called Shenzhen speed, this speed of all signs are in told we, seems to without too big efforts, world on handy, this is we saw witnessed of China.
With the $literal and the generation difference is, most after the access to higher education, from smallest to largest, we live in a warm family, live in the ears out of the campus, elegant and tranquil, in the neon city, skyscrapers, luxury cars sports cars can be found everywhere, this is a wonderful time.
But on the other hand, the rapid economic development of young people's lives more and more pressure, especially in generation, and after the, mostly only children, two to both families under pressure, coupled with the rising prices, prices, cost of living is higher, which makes us desire for money more and more strong, real see more thoroughly, more and more want to achieve financial independence.
So in this context, we want the most is, how this city based on, how to make yourself a better place to live, and others become irrelevant, when we said precipitation of good reading and good time, and you say these are false, making money is the hard truth.
Then, this money eager of impetuous mentality has began to society spread, also including I just by said of marketing hype, entrepreneurs, and investors, and media people, they mutual helped, will this impetuous of mentality throughout Yu whole social of interests chain, to will investment of company sold a good price, investors will requirements founder hype himself company and products, let more people concern, improve visibility, to improve valuation, then in sold a good price, get a pen good of investment returns rate, And founder to keep hard-run companies survive and successfully get the next round of financing, mad speculation, or the company will go out of business.
This process we are is helpless, national economic development too fast, employment pressure situation severe, find work too difficult, that only venture has, but venture didn't money, that only marketing, fried out points fame to improve financing of probability, Angel thaw finished thaw a, round, a, round thaw for finished thaw b round, b round thaw finished if can, earlier last grassroots points of new ban sets a tens of millions of, buy a Howe car what of, also is inverse hit success half has, this is most entrepreneurs of dream, only unfortunately this all are too special you of easily has, Just walk to the marketing hype, this step is the world calling, the world black.
Then we began to sigh employment, but more difficult, not only to look, and will toss, and literate, thinking, background, do not believe you count:
• Allison Ma, graduated from communication University of China, a book, God 985, 911 horses (211) does not say;
• Sun Yuchen, graduate of Peking University, a master's at the University of Pennsylvania graduate, United States top ten;
• Zhang Tianyi, Peking University graduate, a;
• Wen Chenghui (dropped out), Chen Anni, Guangdong University of Foreign Studies graduate, a;
• Yu Jiawen does not say, hyper-table is a technology-oriented company.
......
From these people of degree, and by education level, and culture literacy, and thought view, we on has was dumped out good dozens of article Street has's! didn't money, and didn't diploma, and didn't culture and didn't background, English marketing soft paper are wrote not out, how venture Ah? you can don't with I said background with degree not important, if not important Taoist a can so easy got Xu Xiaoping (alumni) actually Fund of angel financing, and Prime Minister will so free points praise did? if not important, Ma Jiajia so easy Shang Lu Yu (alumni) has about did? certainly, We cannot say 100%-related, but you dare not say fully okay! entrepreneurs you left yourself and see!
This social also impetuous, and also calm, you calm, social will peace; you not calm, social will impetuous, after the entrepreneurs, if with impetuous of heart to venture, we can go more far, or far or near, on in a read Zhijian; if with down-to-Earth of heart to venture, we can go more far, or hard or joy, but we can conscience towards more beauty of future, we believes real has strength of after the venture home is has responsibility, and has play of, at least will to this social left moments of peace.
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