Foreign media reports, millet in Africa will be held next month to launch two products. As a design contract manufacturer behind the red rice, smell, President of Thai Communications Assistant Deng Anming 23rd on the first financial daily that, millet added already more than 10 Chinese brand mobile phone manufacturers in Africa.
"108% smart phone last year, overall growth in Africa, Huawei, acoustic, Alcatel has been among the top five smartphone market in Africa. "IDC senior analyst responsible for market research, China yanzhanmeng believes that market has become a global mobile phone users in Africa one of the fastest-growing region.
The African market on the Chinese
"An increasing number of Chinese mobile phone manufacturers began to enter overseas markets, in addition to see India, Africa, and have, in fact, Southeast Asia, Brazil and other places. "Deng Anming told reporters, overseas distribution will be the development of millet company this year focus.
In fact, with the Smartphone eruption, starting from 2013, more and more Chinese brand mobile phone manufacturers to enter the African market. Yanzhanmeng told reporters that, from the perspective of research data, and brand manufacturers, China's market share has risen from 15% in 2012 to 2014 30%, and this year will be higher.
In April this year, OPPO Morocco released its camera phones carrying electric rotating camera design OPPO N3 and the main OPPO ultra-thin R5; Jin E6 and M3 series also became Africa's flagship model; access to African markets earlier sound has grown into one of Africa's three mobile phone brand in the market, the market share of more than 20%, advertising and products can be seen everywhere in the streets of Africa.
"TECNO and Africa have set up factories in Shenzhen, now the number of factories is increasing. "Sound holdings Marketing Director Liu junjie said earlier in an interview with this reporter, acoustic targeting fast-growing markets in Africa a few years ago, in West and East Africa respectively to Nigeria and Kenya as a hub, over most of the African countries.
And for Africa's most attractive thing for domestic mobile phone manufacturers enormous market space: 15% per cent of the world's population. Urban population accounted for about 26% of the continent's population, it is important to more than 200 million mobile phone users, even in the economic crisis of 2009 growth rate reached 14.8%, at the time of China's mobile phone market is saturated, represented by the African region and the country became the world's strongest drive in mobile phone market.
Price is no longer the only competition criteria
The African market in the past, mobile phone manufacturers in China is the main fortress Regiment; today, however, the African market has changed dramatically. Liu the wind came the pigs die faster
At present, Huawei, acoustic and Alcatel smartphones ranked in the African region have entered the local market in the first five, and Chinese brand mobile phones on the market prices are not low, Huawei, Lenovo, gionee brands an average of more than $ 200, acoustic, Alcatel, ZTE is 100 or more.
In 2009, see the largest air hub in Africa Nairobi airport advertising, in addition to telecom operators, China Mobile phones. Black businessmen to purchase in China, most are cottage, many African countries like Ghana have quietly formed the Chinese mobile phone market, scale can be likened to the Shenzhen huaqiang North, as locals call it, call it "Chinese City".
Kivu, head of international reporters, Kivu phone price was once exported to Africa hit between 15 and 18 dollars, each mobile phone profits of less than $ 1.
But as you can see, many domestic brands two years ago began to change the way of thinking in the African market for brand building.
Deng Anming, told reporters, the market will eventually go brand, "consumer awareness matures, guide in strengthening of the brand, market brand-oriented are inevitable, including India, Pakistan, Bangladesh, emerging markets, if only did shanzhai, rely on the price war, has almost no chance. "
Yanzhanmeng believes that Africa markets 70% for open channels in the channels, operators are relatively weak, which makes those who do channel, brand mobile phone manufacturers have more space to play.
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