Apple Watch launch

This is an "Afterschool special", I know.

In Apple Watch official sale Hou, many technology media of edit and author (including I zainei) zhiqian of speech are became has joke, pour not because Apple temporary and to it joined has what black technology, also not because we zhiqian said words are not, but official went on sale Hou hot of pomp, does let since thought through all of we awareness to, original himself actually is most confused of that.

This zhiqian, we always to price of inertia thinking to accused Apple Watch, especially took it and labour scholar, and Omega these Switzerland traditional luxury watches do compared (said of seems we really of are can buy have up these table as of), to care it of hedge sex, and took it with phone compared, calculations it of function has more not practical, and range and how bad, last obtained a conclusion--Apple Watch in function Shang than intelligent phone, actual value and than Switzerland watches, so, It won't.

But we ignore two big problems, one is seen from the regular users of consumer psychology, cock wire will pursue cost (remember King free Apple last year after the release of Watch and netizens ridicule you ridicule it? When he harvested a evaluation), although we continue to believe that this does help the user reason to view and purchase new products, but in the eyes of ordinary users, we are just in the BB.

Another problem is, intelligent watches and wear equipment are is a new of field, we not should, but does hard do without old of thought and vision to view it (on seems traditional industry see Internet enterprise are think not mark), typical of is is in function Shang, we think it not practical, and price your, eventually obtained it bad of conclusion, but on like when we think iPhone not mature also your, has this money than buy a computer is as of logic.

Well, in my own behalf after a number of industry partners, the talk back issues, first, how can we judge whether Apple Watch is successful? Second, the true from the perspective of smart watch, Apple Watch where do very well?

First a problem, most intuitive of according to is sales, and turnover and shares, but former to see Apple may not willing to announced, after all Apple also not didn't dry had products sold have not I to on on sales hid with tuck with of thing, and Apple Watch in a time within supply will is a problem, plus its pricing range is is too wide has, generally also hard determine it in each market of different performance what how.

Given the Apple Watch for Apple turnover and share prices promoted don't see any significant impact in the short term, particularly equities, up and down the Apple or the Apple, so it wants to determine whether it succeeded, somewhat true, at least for ordinary users, not convincing.

So I think, can really judge the factors of success of Apple Watch, first of all it means for watch industry as a whole, in other words, like speaking iPhone smartphones, Apple can Watch in on the concept of "leading" smart watches? And believes most people of answered are is "Yes", while because it is Apple (or if you not special mania of fruit powder, also can blamed Yu it has iOS, and this is from Android Wear also to efforts support iPhone Shang on has has enough of persuasive), on the Apple Watch also does independent completed has developed intelligent watches standard of "task", specific aspects we left to second a problem Shang again on.

Secondly, how strong is its appeal to developers? Apple claims to have thousands of applications poised, like many well-known application developers rush trip released adapter Apple Watch application, so it should be no doubt that, though and can't decide whether eco boom, but at least there is a sufficient Foundation.

Furthermore, is user reputation how, although this is in now also hard get enough more of feedback and sample, but according to limited of path we also can know, Apple Watch does in change some user of using habits, for example it of notification function reduced has zhiqian need user took phone solutions lock to see some may nothing meaning of notification of trouble, and it of push sent function, like a sentence words news, also in is big degree Shang reduced has user was no meaning information interference of problem.

Well, we'll see the second question, from the perspective of smart watch, Apple Watch where do very well? M & M'S iPhone 5 Case

1th, author think is in design Shang, not only is refers to it of shape or strap what, but including logic Shang Apple Watch are than zhiqian market Shang of intelligent watches good Shang too more, for example it select has square screen, rough looks party block of screen and table body are than round so beautiful, but actually, square screen is right and practical of select, not letter you to see Moto 360 in displayed information Shi of looks, real of content still only limited to center of square regional, Four-week arc can only be forced to waste. M & M'S iPhone 5 Case

Addition, Apple Watch distribution has traditional watches Shang common of table Crown, also gives has it powerful of interactive function, and it of strap Shang used symmetric of butterfly buckle design (only stainless steel bracelet) and "Note magnetic" table buckle (stainless steel bracelet and cortex loop type strap), this is also and traditional watches same, but Apple Watch also additional allows each a a link are can separate remove, to let user more free of adjustment size, it of strap replaced way on more cool has, Behind each strap is a simple remove the spring, after pressing can Groove along the fuselage slide the strap, this is replaceable strap Haute Horlogerie, have not been met, "Apple innovation" design.

2nd, interactions, compare Android Wear uniform screen sliding, Apple Watch more Digital Crown Crown and award-winning Force Taptic Touch touch touch technology with a new technology Engine, these new technologies are made the Apple experience is not as useless as the Android Wear Watch boring, for ordinary users get started will not be boring, but enough skills – At least Apple is guaranteed as long as the user experience it for yourself, it will recognize it you rational.

3rd, is concept, Apple Watch to go fashion route has without more statements, but it achieved in products itself of part--not like zhiqian of intelligent watches is to phone function sex of relocation for thrust do of design, Apple Watch more bias "senior watches of intelligent of" logic, is from watches itself, and wear equipment of wear property Shang to do of design, again plus brand shaping, and star cooperation and high-end service and so on aspects, Finally make sure that Apple has created an unprecedented technology the new concept of luxury, which makes Apple Watch on competition grounds and others have sent great distances, which may even not to have reached even the concept of the entry-level.

To sum up, even today it is not difficult to see that Apple Watch will be like the iPhone, and become the benchmark products in smart watches, can not at all to say that even now, in this world there are only two smart watches, one Apple Watch, another is other.

3521 votes

Apple Watch

But Apple Watch after a few days I feel, watch the benefits outweigh the disadvantages. Interaction on the watch is not only faster and less bother than phone to social, Apple Watch has another hidden benefit: it than phones are less likely to indulge in. In such a small screen, you can't do anything, so I don't have that feeling of being sucked and they get lost in electronic equipment. To me, that's the biggest difference between Apple Watch and mobile phone. Until now, Apple Watch is pure business, aim is purely to improve productivity. For some users, this point may be worth hundreds of dollars in price.

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Mozilla concept developed with browser and Bluetooth control UAV

　　Foreign media reports revealed that Mozilla developers have recently successfully developed the concept, allowing users through a Web browser and Bluetooth to control the UAV. Virtual reality helmets are very expensive Of

　　Bluetooth control depends on Web page of this interesting innovation community groups at the World Wide Web Consortium standards based on research and development of a new API, the API is still only in the early stages of testing, currently Firefox only OS.

　　

　　Mozilla concept developed with browser and Bluetooth control UAV

　　

　　Mozilla concept developed with browser and Bluetooth control UAV

　　For example, through the API in the future in the Bluetooth receiver near the doctor's appointment may be achieved through a Web browser; in meeting needs to access and load the URL of Conference supporters are able to use a Web browser to activate the Bluetooth distribution data. Currently Mozilla's experiments is allowed through a Web browser to control the drones.

　　With the in-depth development of the API in the future, comprehensive release in the API will allow developers to create Web applications that depend on JavaScript, and can be assigned by the user commands and build a bridge between Bluetooth devices.

Position watch alleged radiation complaints from parents of children that do

　　With the advent of school, parents are most concerned about is the children on their way to school "safe". Recently, a so-called "anti-lost artifact" anchor watch by many parents of children of all ages. With the rapid positioning of the Child Watch "popular" Internet "positioning of the child watch 1000 times times more radiation than phones" rhetoric has caused parents panic. Whether this is true? to find answers, Shenzhen commercial newspaper reporter visited a number of shops and listen to the views of many experts.

　　Positioning of the child watches popular

　　In recent years, the lost children, abduction event is not uncommon, child issue has become a focus of public concern. With the rise of wearable device, recently under a banner of "anti-lost", set location, phone, automatic alarm function positioning of the child watches sold in the market. "This watch can use GPS, and navigation and positioning the base station and speak to parents at any time. "A brand positioning of the child watches the Shenzhen agent Mr Wang told reporters.

　　Yesterday, the reporter visited is located in Center City, Shun home appliance, the sales staff told reporters, buy this kind of positioning of the child watches for young children and their parents. Watch price high, but for the child's safety, many parents are willing to pay the money. "At least a week to sell four to five blocks. "The sales staff told reporters.

　　In Center City and the other a Lenovo computer store, sales staff told reporters, this watch from the fire so far, only about three or four months ' time.

　　Not long ago, Huawei released glory glory small k children watch, and in February this year, Tencent's "children's Butler", at the beginning of the "360 children's guardian", sogou "sugar cat", Gome's "Angel of the Big Dipper", production of children watch large manufacturers have dozens of people.

　　Compared to the store, the shop sold more fire. Reporters in Taobao and Jingdong, electrical contractor, enter "positioning of the Child Watch", "guards against losing" and other words, occurred tens of thousands of sellers. Online styles and more complete color range, price range from 100 to 800 Yuan, generally around 300 yuan cheaper than the store. Reporter takes you to the Dragons [Twitter] sales of a shop in Wuhan, found that monthly sales volume has reached more than 27000. Haier s create Fan Jiaxin why I ll watch children

　　Watch radiation below the Sun

　　In the positioning of the child watch hot at the same time, there are many parents worry that their radiation intensity and position errors, the battery lasts a short time, information leaks and other security risks. Jingdong Mall [Twitter], some parents have been complaining, saying it did not good publicity. Some parents in the evaluation of products, "said children's location within 50 meters of the watch, and not particularly accurate direction of discrimination", "power consumption is particularly fierce, no electricity a few hours".

　　In terms of product quality and safety problems, although many manufacturers made "zero radiation", but recently, Web technicians noted that radiation of ultra mobile positioning watches thousands of children. Some experts said, in addition to radiation, positioning watches there are explosions and disclosure information risks. Children wearing location watch direct wash water after charging may cause an explosion.

　　Positioning of the child watch just how much radiation? Xinmin reproduced in a new research report, intelligent positioning of the child watch lower radiation than the Sun's radiation. Report says children smart watches, mobile phones, computers and other electronic equipment belonging to the radiation in the frequency "microwave", are harmless to the human body "on non-ionizing radiation", and "microwave" radiation is well below the "sunlight" radiation. From the transmission power, distance, use three indicators, there is no scientific evidence that children watch, mobile phones, computers and other non-health effects of ionizing radiation.

　　But Wang Shaowei, Associate Professor School of Nanjing University of electronic science and engineering, positioning of the child watches the radiation depends on the wireless transmission mode, if you are using a mobile communication network, toilet and phone their radiation equivalent; if you are using WiFi, there may be radiation than mobile phones, up to 1000 times, maybe.

　　Positioning of the child watch brands on the market today, the price gap, quality is uneven. This insiders suggested that parents buy for their children the children when the watch is positioned to choose certified through the national brand, not cheap. First consider safety, the second taking into account features.

Real self portrait artifact the kite like camera drone

　　"The drone was used to capture is not a new thing, we've introduced the Lily and Nixie is typical. But today to recommend that you absolutely shines, it did not have remote controls, can be controlled with a rope, as easy as flying kites ~ Daimler this year began testing driverless trucks

　　This Kite drones called Fotokite Phi (Foto photos + Kite kite).

　　

　　Fotokite Phi method is very easy to use, really very much like a kite! without the use of complex remote control, simply by a kite-like tether to manipulation. Pretty simple!

　　

　　Can be easily controlled with a rope, So Easy!

　　

　　Airframe folding, go out and shoot things really convenient!

　　

　　Fotokite Phi 8 m came with strings, so its maximum flight distance is 8 meters. Self portrait is enough for, aerial is probably not acceptable. Although functions than other drones, but Fotokite Phi advantage is obvious: you don't have to worry about the plane went out of control and fell into the water or dropping.

　　

　　Fotokite Phi weighs just 300 grams, is a four-axis aircraft, no built-in camera. You need to install GoPro camera.

　　

　　Fotokite Phi another advantage is that its flight does not rely on GPS, automatic recognition of tether tension, if the rope is not force, it gently back to Earth. A gesture controller at the other end of the rope, you can control the movements of planes and directions.

　　

　　But it is worth mentioning that, including the GoPro cameras need power, and FotoKite now only 15 minutes of battery life. Teams also joined in the program in the camera remote control, so you can better control the start time and end time of the recording.

　　

Africa domestic brand cell phone the next gold rush

　　Foreign media reports, millet in Africa will be held next month to launch two products. As a design contract manufacturer behind the red rice, smell, President of Thai Communications Assistant Deng Anming 23rd on the first financial daily that, millet added already more than 10 Chinese brand mobile phone manufacturers in Africa.

　　"108% smart phone last year, overall growth in Africa, Huawei, acoustic, Alcatel has been among the top five smartphone market in Africa. "IDC senior analyst responsible for market research, China yanzhanmeng believes that market has become a global mobile phone users in Africa one of the fastest-growing region.

　　The African market on the Chinese

　　"An increasing number of Chinese mobile phone manufacturers began to enter overseas markets, in addition to see India, Africa, and have, in fact, Southeast Asia, Brazil and other places. "Deng Anming told reporters, overseas distribution will be the development of millet company this year focus.

　　In fact, with the Smartphone eruption, starting from 2013, more and more Chinese brand mobile phone manufacturers to enter the African market. Yanzhanmeng told reporters that, from the perspective of research data, and brand manufacturers, China's market share has risen from 15% in 2012 to 2014 30%, and this year will be higher.

　　In April this year, OPPO Morocco released its camera phones carrying electric rotating camera design OPPO N3 and the main OPPO ultra-thin R5; Jin E6 and M3 series also became Africa's flagship model; access to African markets earlier sound has grown into one of Africa's three mobile phone brand in the market, the market share of more than 20%, advertising and products can be seen everywhere in the streets of Africa.

　　"TECNO and Africa have set up factories in Shenzhen, now the number of factories is increasing. "Sound holdings Marketing Director Liu junjie said earlier in an interview with this reporter, acoustic targeting fast-growing markets in Africa a few years ago, in West and East Africa respectively to Nigeria and Kenya as a hub, over most of the African countries.

　　And for Africa's most attractive thing for domestic mobile phone manufacturers enormous market space: 15% per cent of the world's population. Urban population accounted for about 26% of the continent's population, it is important to more than 200 million mobile phone users, even in the economic crisis of 2009 growth rate reached 14.8%, at the time of China's mobile phone market is saturated, represented by the African region and the country became the world's strongest drive in mobile phone market.

　　Price is no longer the only competition criteria

　　The African market in the past, mobile phone manufacturers in China is the main fortress Regiment; today, however, the African market has changed dramatically. Liu the wind came the pigs die faster

　　At present, Huawei, acoustic and Alcatel smartphones ranked in the African region have entered the local market in the first five, and Chinese brand mobile phones on the market prices are not low, Huawei, Lenovo, gionee brands an average of more than $ 200, acoustic, Alcatel, ZTE is 100 or more.

　　In 2009, see the largest air hub in Africa Nairobi airport advertising, in addition to telecom operators, China Mobile phones. Black businessmen to purchase in China, most are cottage, many African countries like Ghana have quietly formed the Chinese mobile phone market, scale can be likened to the Shenzhen huaqiang North, as locals call it, call it "Chinese City".

　　Kivu, head of international reporters, Kivu phone price was once exported to Africa hit between 15 and 18 dollars, each mobile phone profits of less than $ 1.

　　But as you can see, many domestic brands two years ago began to change the way of thinking in the African market for brand building.

　　Deng Anming, told reporters, the market will eventually go brand, "consumer awareness matures, guide in strengthening of the brand, market brand-oriented are inevitable, including India, Pakistan, Bangladesh, emerging markets, if only did shanzhai, rely on the price war, has almost no chance. "

　　Yanzhanmeng believes that Africa markets 70% for open channels in the channels, operators are relatively weak, which makes those who do channel, brand mobile phone manufacturers have more space to play.

Flow meters business development of flow rate being zero incentive marketing

　　Smartphone will inevitably consume a large amount of traffic, even if the operator response to the national call for reduced flow rates, is still far from adequate. Each application developer are trying to narrow the application install size, traffic has become now just need one. Users wanted to have more traffic, traffic rewards marketing appears, 14, China's retail sales of consumer goods totaled 26.2394 trillion yuan, flow incentive marketing scale projections, there is a huge market space.

　　Many people are trying to traffic marketing, operators was launched based on flow trading products businesses, traffic cross-platform offering, a single operator, because of its properties, can only flow within the network, and would like to cooperate with big companies. Software market-oriented traffic, download some applications do not flow, but more advanced in this way, but not all provinces and all operators open up. SP service provider has a flow, but was unable to provide more services on the market. Incentive marketing platform of Baidu, Tencent and other giant itself with a certain position, other companies may not be willing to cooperate with it.

　　Businesses need a standardized solution

　　Businesses need quick and easy marketing. Flow meter flow meter Liao Xiaoguo told Hunt, the founder of cloud network, flow meter is a third-party mobile distribution platform, solves business event marketing, takes a human cost to design marketing solutions, needed a second development and activity cost accounting difficult pain points. Businesses to use standardized flow of marketing program, you can develop flow incentives marketing activities.

　　Flow meter flow marketing is a new way of marketing, businesses (micro-platform APP, game, or a Web site, etc) when you do marketing, by giving away traffic package to stimulate user involvement, achieve the purpose of marketing. Businesses can take advantage of flow-meter platform solution, zero barriers to accessing public accounts and App client, generating micro-activities, independent H5 flow application; based on HTTP protocol can also be based on a variety of flexible calling interface; fast integration components also used a variety of IOS and Android versions of the APP integration. Flow meter as a platform for third-party mobile distribution, you can get through mobile operators, China Unicom and China Telecom, the three, covering all major provinces cities and clearing system of the flow meter is convenient, small companies can settle flow meter platform and to control costs by controlling the rate of winning form.

　　Current flow-meter comparatively mature solution with light shaking it Rob the flow scheme, getting traffic certificates programme of micro-activities, and H5 grab of the page traffic activity, applicable to a variety of marketing and promotion, including sending traffic, registration send traffic, download App to send traffic. Flow meter designs applied for a patent on the programme of activities, prevent others from imitation and plagiarism. Liao Xiaoguo told Hunt, founder of cloud networks, flow meters have been marketing products, standardized flow solution, flow meters will be considered in the future and advertising companies, micro-marketing company, the SP service provider to cooperate. Traffic is transparent to the purchase price, there is no price on the issue, providing flow meter with more solutions, combined with the SP service provider advantage of communication technologies and the purchase of traffic, common development, and eventually evolved into an integrated rewards of Internet marketing platform.

　　

  Zhang jindong MA in hand anxious times spirit

　　

 

　　Flow meters from the line to the cooperation now has customers in more than 110, such as the green treasure in its dark legend, received $ 50 million series b financing of Golden Axe, obtain 200 million RMB b round of financing of doctor-patient communication tool almond doctor, internationally renowned mother brand owned by Wyeth Wyeth mother Club, as well as over hundreds of clients in chat and flow meters.

　　Business beginner's mind, because I wanted to do something different

　　Flow meter founder Liao Xiaoguo was 7 years old Penguin, MBA at Peking University's Guanghua School of management, had served as senior product manager of Tencent, have created app platform for third-party services, familiar with micro-credit services and marketing. Another is Wen Lihua, founder of bupt EMBA, core members of the former BMT Huawei Terminal, has ten years experience in communications field. He specializes in the integration of resources, product innovation, and team management. Two men met at a reading during the MBA and EMBA.

　　Liao Xiaoguo used to work in the company for seven years, watching myself do a familiar work every day, and wanted my life to have something different, do some of the things they want to do. He saw the tiny letter envelopes, want to make envelopes out of flow, so there will be a flow meter. Liao Xiaoguo tells cloud hunting NET, flow meters are "moving rice", traffic flows can also be valuable. Today, shaking it grab the free flow of the flow meter red activity, has become one of the most popular social platform's programme of activities.

　　Team is financed needed tens of, mainly used for research and development costs, marketing and day-to-day operations of the company.

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　　Note: this article was reprinted from other media, and aims to deliver more information does not mean that AVIC I love guest shares his views and is responsible for its authenticity.

The traditional chain O2O Sun snow

　　Falling snow in a person's life, we cannot all see

　　2015 is very hot in the summer, Ali detonated with suning Alliance e-commerce boom, Ning Zetao win ignited many to marry young girls, each celebrity show show show for winning attention, hormones that manic volatility, mixture of sweat and happy. In this hot season, everyone seems to be so high. However, a group of such persons, their world, snow in July, cold wind penetration. In the hot summer sun, wrapped in a ragged blanket, look forward to quickly go through the long winter. Lens not aligning them, the topic is not on them, but they still exist in the US: this is what we call the chain of sunset industries.

　　In late July, after Xiang-e, another chain restaurant and stirring out of the group, its name is Daikanyama. For nearly two years, with the exception of daikanyama and Hunan, Hubei, and many chains like dominoes falling, big business could not escape the fate of the Empire: Wanda domestic retail giant department stores closed nearly 40 real stores; the global restaurant chain McDonald's closed 80 stores in China. Commercial giant, multinational chains are unpopular, and wind was blowing to the bone. Insiders think pessimistically, this is just the beginning of winter, the cold wave will continue in the second half of this year hit, industry chain will also usher in a larger wave of closing.

　　This winter is not without reason, form a Blizzard of cold wave that has emerged in the industry:

　　1, the "public face", is nothing new. Homogeneous product, competition, price war, but in reality is where scuffles, and no progress.

　　2, the industrial chain long, costly infections "common traditional enterprises with Chinese characteristics". As one of the traditional enterprises, a long industry chain, red tape management system, personal, chaotic industry ecology industry into inefficient situation.

　　3, all of a sudden rise of mass bombing. Stereo Omni-directional under siege, many chains unfortunately become the cannon fodder of wars and a dressing room.

　　Wind is howling, was standing still like hanhao bird to starve, or find the subway to spring, every step of the way, every decision, require determination of the strong man's broken wrist. Life is not a fairy tale, even if efforts also have greater difficulties and even the danger of being out of the market.

　　O2O the straw, was crushed to death by chain or last chance?

　　O2O hot spells sharply reduced after the market began to cool, investors are starting to become rational. Some say O2O rich burning money Carnival, is a utopian vision; others say, O2O is the perfect way to change China's current business model, the ideal transition. O2O nothing, only suitable for people with it, to good use. O2O+ chain combination, in my opinion, it would be a perfect match.

　　O2O pattern is characterized by a focus on data collection and analysis. In the traditional chain business model, why consumers, why go, a rise in commodity sales why, why the product unmarketable, businesses unable to get these key data, O2O marketing data collection and analysis possible. Liu Yi Zhou Xuan capital entrepreneurship and

　　O2O more attention is an experienced business models, Enterprise, O2O biggest role is to inspire stores energy. In traditional marketing models in the stores as a business consumer-facing window, the main function is to help businesses selling products to consumers. O2O models arrived, other than product sales, companies can put many stores for experiencing the proliferation of services, enhance the popularity and attract a large number of high viscosity flow, that is, increase sales, and help enterprises to expand business scope, increase the added value of enterprises.

　　The age of the Internet, chain-like enterprise facing a new operating environment, down the shrine of dubayifang, they have to keep pace with the times and learn how to do business again. O2O mode by virtue of the connection mode online and offline advantage and attention to service of data and experience, become a chain back in the competition advantage of enterprises useful artifact, if the chain can overcome the problem of homogenization, then returned to 20 years old, has once again become the focus of the market, it is not difficult.

　　O2O core: normal is a crime, the exclusive precious

　　O2O and chain enterprise is must distribution, but chain enterprise why has been no get to O2O of g points does? business difficult of most important reasons is with quality of serious, peer Zhijian mutual plagiarism, competition often into price war, and publicity war, last evolution for capital war, pressure thin profit of while let enterprise back Shang has heavy of funds burden, slightly accidentally on "body died country out".

　　Restaurant chain in the industry seen such an example. Qian years, off slag biscuits, and beer duck such of chain joined enterprise on had shine moment, established of early with with large publicity fast occupation market, but did not last long, due to products line too single, two home chain enterprise quickly into with quality of circles, imitation they of enterprise constantly appeared, forced this two a Enterprise began free Hugh no check of price war, joined business had to constantly of down price to attract consumers, many joined shop for unable to burden and helpless failed, eventually produced chain reaction, earthquake to has, whole off slag biscuits, and Beer duck store of collective "killed".

　　Homogenization of competition detrimental not only for enterprises, and for the industry as a whole is a nightmare. How to avoid the homogeneity? enterprises need to know ourselves, according to its own characteristics and attributes on the deep development of products and services, make them unique and not easily copied, on the exclusive trademark.

　　For example, a well-known domestic children's clothing was originally a "Amoy brand of" children's clothing sales after the first rank in Taobao, hope to expand the line of business to enhance brand impact. In operation, the homogeneity of a face risks in opening up the line of business, the characteristic features of a market for children to experience business: Princess experience. Here children will become Princess. Includes as a young Princess parties, body shaping, runway show, jewelry, DIY and many other services. This service supported the participation of more than one child at the same time, children can and his partners spent a happy day. Princess experience in this line of business is a first step towards differentiation. After this incident, the store is not only a product of a sales center, is to integrate the special services for children, attracted a large number of customers at the same time, avoid risks, greatly expanded the scope of a business.

　　A differentiated experiential services have been carried out, with third-party e-commerce platform to help them build the O2O e-commerce system. When parents at the front desk for an appointment through the system, needs to provide the child's name as well as participate in the child's name, date of birth and contact information, such as created a huge potential customer base, O2O a brought valuable customer data, continued to dig a deep well. Rely on differentiated services, a successful transition O2O, Dragon Boat Festival is a three-day holiday of the year, completed a 28 million yuan of sales success.

　　Differentiated business model, which can raise the competition strength of chain enterprises, avoiding the risks of homogenization competition, can expand the business scope of the enterprise, increase the added value of products, can be said to be key to help business transformation, development, service provider O2O. Visible in the Internet era, the doctrine is not a good plan, stayed baobuqi will die and find your own personality to flourish, is breaking into O2O circle of positive solutions.

After the entrepreneur why are you so calm

　　This days, I has been in wants to, we why will scolded this social impetuous? why will said domestic of whole Internet venture atmosphere increasingly grandiose? why told now of entrepreneurs gradually deviated from has venture of nature does? and $literal, and $literal compared, why many after the entrepreneurs on venture actually is in on marketing, and on financing, and on valuation, and even on listed, left these, venture seems to became start, and also no meaning can statements.

　　Although some partial, but this behavior in the age of the information passed to us, and we have witnessed the reality of society.

　　However, when we changed our thinking, and in fact this society not impetuous, rash is our restless hearts.

　　Recently fried of compared fire of two a event, believes everyone also has heard, with for 90 Hou, I no published any speech and evaluation, more of is observation, if you think they of behavior is hype and marketing, that you without forward friends circle, also without on this made any evaluation, dang you in wait-and-see State Shi, all of hype marketing are into has they since Guide since played since Hi of comedy or tragedy just, as leads, and supporting and audience, apparently are is they himself.

　　And whenever these behavior appeared Shi, we always lamented entrepreneurs too impetuous, and social too impetuous, but, dang you lamented of when, you is impetuous of itself, and impetuous of itself and passed Yu social, makes of mutual effect, and each other contain, through on entrepreneurs of observation antibody found, makes we inside became impetuous of factors has following this three big factors--social success culture of excessive rendering, and after the venture Representative intends to or has no intention of of hype effect and 90 generation Hou national economic of quickly rise caused of pressure.

　　Culture of social success over

　　In domestic, many entrepreneurs are like success, not like failed of culture, also no failed of concept and forecast, we also not know failed is a how of process and case, media passed to we of information is so, we daily are can in TV, and newspaper, and Internet, the media platform Shang see Apple, and Google, and Alibaba, and Facebook, and Tencent, and Baidu, and millet, and uber, and drops drops fast of of various news information, not launched new products, and acquisition, is financing, and Listed or tearing force.

　　In addition, however, we also heard milk tea girl Dong Ge license, MA also bought a mountain lodge, Reebs sing Are you OK? ' the Divine Comedy, of course, there are a variety of large million dollar financing of start-ups. In the world of Internet start-ups, we seem to be that day information grain filling, give us the illusion is the Internet, entrepreneurial environment, a good, thriving economic environment as a whole, not, mobile phone Empire myth of millet 5 years casting; Uber 5 year, $ 50 billion valuation play fast Subversion did minute things, so those who are brainwashed excessively entrepreneurs want to overthrow the BAT, playing small Mi Leijun, what a crazy idea.

　　This is a sick and abnormal phenomenon, the success rate of venture 10% not to, or even lower, and we see every day but are these successful enterprises of all kinds of information over and over again, summed up you will find the 50% information is reported in the media to them.

　　And remaining 90% failed of enterprise information we basic see not to, we not know they why for no reason at all on died off, and disappeared has, actually these failed of enterprise on we entrepreneurs for is has reference value of, from they of failed case in the, found himself of short Board and defects, to to avoid made also of errors, Ma said, a enterprise success of reasons tens of thousands of, but failed of reasons on that points, is this mean.

　　However, I was thinking, with milk tea girl Liu show their affection, licensing and other gossip I learned what? is not hard, his daughter of the same age away, try, went peer's daughter?; He bought Villa let me know what? is pioneering a simpler, more than 10 years from the cock reverse hit into Gao Fushuai, become the richest man please? maybe yes, maybe not.

　　Certainly, I is not in denied news information of value, also not in denied these big guy of words and deeds manners cannot to we brings thinking, I just in reflection, we of social excessive of rendering success culture, all of media are focused in they of body, seems to are in around with they turned, as long as they a has movement, world flying with also of information, height, and serious of with quality of information, that moment a let people think World good small of feel.

　　This highly focused concern enterprises is to ignore the consequences of business failure the effective dissemination of culture, many businesses shut down every day, but rarely reported in the media, perhaps because of the fear of failure, of society taboo failed, perhaps because failure really bad luck, so I can't see, it dares not mention, perhaps it will be able to avoid failure.

　　This days I in see a this book, called venture, health and died, is Japan Board cangxiongyilang wrote of, this this writing he is how from career peak to bottom and death of, he put he of failed experience glance of description out, finished this this book Hou I only understand, actually venture of cost is very high, or said venture itself is a pit, not does not to, don't easily off pit, because venture you to pay of must not simple of time, and energy with money, you also to lost accompanied family of opportunities cost, Worse may suddenly lose it, ill, premature aging or for staying up late working and death, and that we really don't know, and never imagined, we only know that business can make you rich, headlines, full of scenery.

　　Actually in United States and Japan this failed culture of spread is very widely of, even venture failed has, they also will put himself of experience Combs book, spread later, but in China seems to also no, we think failed is a is humiliated of thing, is pieces let people lift not head of thing, contrary, dang you cannot to right of mentality to view failed Shi, actually failed away from you does not distant, I also is is admire Yu Jiawen of venture mentality of, he said, failed has deal again again to, this is a stride of mentality.

　　So I think now domestic Internet, and venture needed will venture failed of culture and too rendering venture success of culture reached a balance State, like Qian paragraph time spread of a article, called East O2O project death list: swarm Hou died case, this is I only this see of on venture failed culture spread have more active of once, but is unfortunately of is these venture failed of founder is no station out said they why failed, also no media to interview they, I believe they fail just because the O2O is immature or the Red Sea of blood, there must be more worthy of our entrepreneurs to avoid and learn from him.

　　After the hype of the venture on behalf of intentional or unintentional effects

　　Domestic well-known or after the entrepreneur behind all day, a handful, you Ma Jiajia, Zhang Tianyi, Yu Jiawen, also has a relatively low profile of Wen Chenghui, Chen Anni, Wang Xurui, although a handful, but they make the most after the entrepreneur becomes extremely calm or impetuous. Intentionally or not, these are called out in the net became a representative after the Red Star, and more than 10 people on behalf of a generation, a generation, what a terrible thing it is.

　　In recent years, wearing after the aura, they've got enough attention. As after the later who, we watch see with from Ma Jiajia of taste supplies to Chen Anni had 1% of life, and Yu Jiawen of 100 million Red, and see Prime Minister, again to Harvard dropped out of moments burst red by get of marketing bonus; see with 30 million dollars bet you is Ma, and met 15 minutes on set voted, and brush Cabinet are can voted 20 million of capital markets boom, they or lies or exaggerated, but you said after the entrepreneurs can not jealous, and can not heart did? but this really of is we see of all did? But they also start suffering a little in the process only light and no more?

　　Actually this are not important, and important of is they of words and deeds manners, and movements has deep of effect has part entrepreneurs of value orientation, let we on venture produced has deformity of understanding, let we think venture are has ahead, and became network Red Star, achieved financial free of may, so venture must to financing, and to marketing, or on venture didn't meaning, imagine about, if each after the are like they as a night burst red, brush burst friends circle, that the is how terrible of a thing.

　　I remember last time when chatting with a friend, addressed the topic of marketing and media, and I say that with your strength a marketing last information should be no problem, scared me with his answer, he says, so what, he wants to play more, like Yu Jiawen that maxed your circle of friends.

　　I also lamented the fact he did not bluster, but red star said before several network marketing hype profound negative consequences for society as a whole, maxed friends hype, marketing, financing, and has become the goal of entrepreneurs, is far better than the services and products they provide.

　　If empathy, speculation also expressed understanding of our entrepreneurs, but FRY, author, founder/CEO must have a sense of social responsibility and social responsibility, to control the extent of marketing and hype, because your actions will affect most entrepreneurs restless heart, and this restless heart, once inspired, this society would become restless.

　　In evaluating marketing, hype, and a friend said something very practical, he says:

　　1, after the is talented, but talent is limited, people do not precipitate, the old brag, hacked to death sooner or later.

　　2, p don't blow too early, the fire, the sooner will die faster, why? because you can't afford the "Fame".

　　3, any special marketing comes at a cost, unless the nature of marketing, or you have more pain than gain. Catching marking changes in the market seeking

　　CEO who share with you, I hope you have more precipitation, bring more positive impact to society, I believe the community will be back for more.

　　After the 90 's pressure on the country's rapid economic rise

　　While is, after the is see with national economic rise and national downtown prosperity of generation people, in we eye in this social full hope, and everywhere full with success and opportunities, 30 of time let China a night rise, we called Shenzhen speed, this speed of all signs are in told we, seems to without too big efforts, world on handy, this is we saw witnessed of China.

　　With the $literal and the generation difference is, most after the access to higher education, from smallest to largest, we live in a warm family, live in the ears out of the campus, elegant and tranquil, in the neon city, skyscrapers, luxury cars sports cars can be found everywhere, this is a wonderful time.

　　But on the other hand, the rapid economic development of young people's lives more and more pressure, especially in generation, and after the, mostly only children, two to both families under pressure, coupled with the rising prices, prices, cost of living is higher, which makes us desire for money more and more strong, real see more thoroughly, more and more want to achieve financial independence.

　　So in this context, we want the most is, how this city based on, how to make yourself a better place to live, and others become irrelevant, when we said precipitation of good reading and good time, and you say these are false, making money is the hard truth.

　　Then, this money eager of impetuous mentality has began to society spread, also including I just by said of marketing hype, entrepreneurs, and investors, and media people, they mutual helped, will this impetuous of mentality throughout Yu whole social of interests chain, to will investment of company sold a good price, investors will requirements founder hype himself company and products, let more people concern, improve visibility, to improve valuation, then in sold a good price, get a pen good of investment returns rate, And founder to keep hard-run companies survive and successfully get the next round of financing, mad speculation, or the company will go out of business.

　　This process we are is helpless, national economic development too fast, employment pressure situation severe, find work too difficult, that only venture has, but venture didn't money, that only marketing, fried out points fame to improve financing of probability, Angel thaw finished thaw a, round, a, round thaw for finished thaw b round, b round thaw finished if can, earlier last grassroots points of new ban sets a tens of millions of, buy a Howe car what of, also is inverse hit success half has, this is most entrepreneurs of dream, only unfortunately this all are too special you of easily has, Just walk to the marketing hype, this step is the world calling, the world black.

　　Then we began to sigh employment, but more difficult, not only to look, and will toss, and literate, thinking, background, do not believe you count:

　　• Allison Ma, graduated from communication University of China, a book, God 985, 911 horses (211) does not say;

　　• Sun Yuchen, graduate of Peking University, a master's at the University of Pennsylvania graduate, United States top ten;

　　• Zhang Tianyi, Peking University graduate, a;

　　• Wen Chenghui (dropped out), Chen Anni, Guangdong University of Foreign Studies graduate, a;

　　• Yu Jiawen does not say, hyper-table is a technology-oriented company.

　　......

　　From these people of degree, and by education level, and culture literacy, and thought view, we on has was dumped out good dozens of article Street has's! didn't money, and didn't diploma, and didn't culture and didn't background, English marketing soft paper are wrote not out, how venture Ah? you can don't with I said background with degree not important, if not important Taoist a can so easy got Xu Xiaoping (alumni) actually Fund of angel financing, and Prime Minister will so free points praise did? if not important, Ma Jiajia so easy Shang Lu Yu (alumni) has about did? certainly, We cannot say 100%-related, but you dare not say fully okay! entrepreneurs you left yourself and see!

　　This social also impetuous, and also calm, you calm, social will peace; you not calm, social will impetuous, after the entrepreneurs, if with impetuous of heart to venture, we can go more far, or far or near, on in a read Zhijian; if with down-to-Earth of heart to venture, we can go more far, or hard or joy, but we can conscience towards more beauty of future, we believes real has strength of after the venture home is has responsibility, and has play of, at least will to this social left moments of peace.