Now if you look around the industry, mobile phone manufacturers have established brand craze is in full swing, Le lemon, of the glory of Huawei, Lenovo ZTE Nubian, big God is so cool. Brands have the advantage that features prominent product line out of the parent brand stereotypes, and were quick to seize on the market segment the audience, winning after a certain attention and form a positive marketing benefits, and then add value to the parent brand. In a sense, one purpose of most manufacturers to develop brands, are to add value equity of the parent brand.
So, Jin will use whatever means to highlight its brand features, and how to enhance its brand equity?
Recently, Jin released super battery life of Golden State the M5 and main photo Jin E8 two new products. Woodcarvings, interpret the meaning behind these new products might see Golden State route: "product brand" single breakthrough course.
Each product is an explosion models, each of these explosions is jinli brand endorsements
Jin brand with products, each product has a core of bright spots, every Flash-Jin brand value.
Jin M5, the biggest feature is the Super range, dual batteries, battery, battery capacity up to 6020mAh, also features intelligent power management software, the longest battery life up to 4 days. Also with fast charge, counter-charging technology, just charge for 5 minutes you can get a maximum of 2.5 hours of talk time. In other words, gionee M5 phone to establish their own brand in the Super battery life at a stroke.
Another new gold State E8 is so, its maximum of features is extreme photo, not only has specifically of photo key, equipped with "phase focus PDAF+ closed ring motor Close loop" can achieved faster of automatically focus speed, has OIS optical anti-shake technology, also through development soft strength achieved "120 million pixel" of photos shooting, is its became global first support real-time lossless zoom of phone, E8 also let Jin set has extreme photo of brand.
Indeed, nothing is more appropriate than the product itself as a brand. Product is the brand of the carrier, but also brand the best advertising. With two new products, Jin realizes Super battery life and ultimate photo card of the two brands. Although only a golden brand, but to achieve differential positioning in different directions.
Super battery life behind the white paper
Worth noting is that Jin M5 is published at the same time, also published a white paper on the Golden State Super battery life. White paper defines "Super life" is defined and clear technical standards.
From technology standard for, while meet Super big battery capacity, and intelligent power management, and fast charging, and reverse charging, and extreme province electric mode, and support dual SIM double stay and fiber thin shape, seven big elements, to said have Shang "Super range" phone; from user experience for, Super range phone must meet: single times full electric, heavy degrees user can using two days above, mild user can using four days above; charging 5 minutes, most long can continuous calls 2.5 hours, charging half hours, can mild using a days; With integrated power optimization software, prolonging the time user 30% above, and ensure smooth user experience; mobile phones can be used as emergency power supplies, as well as other (Android and Apple) mobile phone charger; when the remaining 5% of power, opened the ultimate power-saving mode to ensure users stand more than a day, talk to more than two hours.
What does it mean? means that Jin has just released a range capable of M5, not just the M5 as battery life typical of the brand, and further, into a super range of standard paper. Said first-class enterprise standard, second-tier Enterprise brand, third-rate companies make products, Jin while doing these things right now: with the introduction of M5, establishing a brand in terms of battery life, through the development of Super battery life standards, realize the Super range of cards and its leadership. In this way, Jin will lay his leadership position in Super battery life.
What is the logic behind it?
Launch of the M5 and E8, suggesting a unique logic of Jin. General mobile phone manufacturer, is the product of his omnipotent, but Jin is different, the two products have different emphases, but focus on the core functions of different points and push the product, branding, standards, realize the cards.
In fact, gionee M5 and E8 contains the logic is simple. It was everything back to the original point, focus on a niche crowd, a careful analysis of their scenario a user pain points and solutions, product of the ultimate experience. A case study of the M5, Jin finds life is a user pain points and other handset makers are either not aware of this problem, or use fast charge or mobile power point solutions to solve. When demand is focused on one thing, and time resources to deal with the collection, will be able to achieve a more systematic solutions can also make products more extreme experience. M5 is born under this logic, also just had selected the world's top suppliers of batteries, using the world's largest mobile phone battery capacity, support rapid charging and reverse charging, use the Power+ power system, and all other surrounding the increasing range of performance solutions.
In the Internet age, less is more, seemingly only on relatively small areas, but because the pool resources to do only one thing, so you can achieve a more extreme experiences, to win users, and establish their own brands in this field. This is the Jin products and brands of logic, it is also a reflection of Internet thinking. O2O venture three technical tips
Looked up and fight is buried?
Mobile phone manufacturers after learning the Internet thinking, began to bustle lively, tearing force continuously. Recent battle of millet and Le, can be intense. As if not to fight, not strife, not highlighted yourself, won't be able to establish their own brands.
Faced with this phenomenon, Jin Liu Lirong, Chairman pointed out recently, the mobile phone industry has "three": the boss is a monkey is more; the second is like to sell products more; the third is like the face. He said, "everything is product, is not thinking, not models, brands, and certainly not cheap. Jin will return the product in this impulsive environment and does not participate in price wars, and commitment does not: no monkey, won't lose money, does not face. "
Both Liu Lirong, and Jin recently launched M5 and E8, all point in the same direction: products. Through brand products, standards, and behind all of this is aimed at segments, find their pain points, and pool resources to research and development solutions, achieve the ultimate experience. Fighting can bring little media exposure and Netizen eyeballs, but if it is not immersed in work, however hard, it's all just a cloud.
Recently in selling from 0 to 1, there is a core idea, choose a market segment, focusing in this market, achieving a monopoly, can achieve great success. Jin's logic does not do? in terms of battery life still picture segments, and focusing resources, developed the ultimate Super battery E8 of the M5 and take pictures, and to set the standards, brand, achieve the market niche that the logic of this single point of breakthrough, can achieve the same success in the mobile market. Believe in the future, as Jin has always the right view of product, market segment will be able to seize the right, Jin's brand value will always increase.
