On September 26, 2016, Geithner could embrace a new brand was released at the same time, also highlighted the new company vision: the next ten years, Geithner will reduce maintenance, provide quality services to reduce energy consumption, on the basis, to become the "new Chinese" pioneer, gradually building an entirely new ecosystem-made high-quality lubricating oil. Nano-founder, Liu Chun, Executive Director of the company and the brand spokesman Wang Feng, plum Angel venture capital founder Wu Shichun na dealer representatives, media and other guests to visit the scene, witness and opens the NA able to embrace a new era of the later chapters.
The layout of "three core platform" industry ecosystem
Na brand by Guangzhou sea energy-saving technology co Guangdong Engineering Institute for energy saving and emission reduction technologies and working together to build. Since October 2014 brand creation date, Nano-energy radiation national more than 20 provinces, more than 120 cities.
Even though Chinese automotive oils and additives market strong everywhere, brand entrenched, but Geithner in the past two years has always been committed to energy saving vehicle technology research and development, and gradually build properties and excellent reputation of the product family, is developing rapidly.
According to Liu Chun introduction, independent core of nano products using advanced patented technology, can significantly reduce vehicle emissions, save fuel 6-13% realized "using less energy to provide the same energy services" target gives the engine a more robust and more lasting power. Brand before formal publication, the "crystal ball" series na brand lubricants and efficient performance has received wide praise and trust, is the Ministry of transport as a "national ' Twelve-Five ' national highway and waterway transportation energy conservation product promotion project".
Nano-lubricants, power conditioner, recovery agents, engine cleaner and other products all appearances of this launch, with a solid scientific and technological base makes the user reputation and brand strength. With Geithner in the lubricants industry roots, gradually formed a Distributor as the core, integrated product development and production, mobile Internet, store management, the three new business alliances and industry ecosystem of platform resources.
Five value dimensions of "new Chinese" to fly higher
Early in 2009, China has emerged as the world's largest car consumer, oil demand accounted for 46% of the total demand for the Asia-Pacific region, is second only to United States as the world's second-largest oil market. Unconsciously, China has become an important engine for growth in global oil markets. However, the "Chinese" oil still does not fully meet the expectations of consumers.
For the oil industry "ills", Turner founder Liu Chun and his team stand in new opportunity frontiers, out of the "new products" cure. In their view, "new Chinese" should have a technology patent, product quality, meet "consumer promotion" with the environmental protection requirements, users can be made dependent on circulation value of the five dimensions. Current global market scale to accommodate more Chinese brands involved, but to win this "battle" the final victory must be within the technology "to create gene", depending on the quality of products at the Ivy, and understanding consumer concept of changes and growth to meet user demand, pay attention to environmentally sustainable development, in order to maintain confidence in the enterprises and products.
As the Nano brand partner, original rock star, Wang Feng, China, watch and participate in the NA career because the team found the courage of courage, demanding excellence, and enlarge the world stage "new goods" impact firm targets. That and his determined to "make world class original Rock" beliefs are very similar. For the new "made in China", and he obliged. Automotive students of 200 000 class midsize SUV
The sea ' ' hundreds of rivers, "can" is great. "Consumer promotion" a new era of NA can enhance the quality of products and services at the same time, also fulfill the brand promise in long-term business development, seize the opportunity to become the "new Chinese" trend setter and contributor.
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