Millet the day before yesterday the company's meter company Li-Ning of China launched a fierce chun and Red two can carry a chip smart shoes. These shoes can be equipped with meters of new technology research and development in China, "China m intellectual core" chip. Introduction showed that chip uses low-power sensor, battery life can exceed a year. Similar to Nike+, powered by China m intellectual core of strong Royal Ascot and the Red rabbit can cooperate in the development of the APP and get time, step, pace, and calories of numerical data.
This reminds me of the birth in the world no longer running shoes products, Nike,Adidas such movements exactly how companies leading the trend of our running shoes?
Earlier a lot of mature shoes are "breath"
World's first sports brand Nike's success beyond the savvy marketing, but by the success of its Air Max series development and Project Designer Tinker Hatfield had laid a solid foundation. In 1987, designed by Tinker Hatfield led the visible air-cushion running shoes Nike Air Max 1 published.
(Tinker Hatfield, the old design Air Max series, also designed many other cattle x boots, such as those Jordan renew Nike Air Jordan III)
In fact, as early as 1985, Nike Air cushioning technology was developed, but has been subject to gentle foam outsole rubber pressure could not be implemented for volume production. Until 1987, Tinker Hatfield visited France Georges Pompidou Center internal sweeping views of buildings and then realize that this can be a problem:
"Why not design one can see air running shoes?"
The idea hit it off and Mark Parker, Nike's Chief Executive, has worked out an unprecedented external cushion running shoes Air Max 1. In this way, the evergreen tree of the sports market was born.
(Nike Air Max 1 OG )
In addition to Nike using air cushion system, Reebok is also used air ACE. After a dominant indoor sports shoe market, launched in the early 90 's wrapped instep "Pump" technology, users can be induced by movement of the foot pressure inflatable inflatable get wrapped foot sole effect. In the upper air system is followed, Reebok Pump technology has entered a peak. Can be said until now, Reebok is no technology can replace this 20 years ago, technology patents, over reliance on the limitations of science and technology led directly to it not bought by Adidas sneaker design trends. Who pities the Reebok companies in more than 20 years ago, was hung and beat all the sports?
(Subsidiary of Reebok Pump Fury OG its tongue above the Pump button to control the shoe foot-wide balloon)
The end of 20th century, designers prefer the overall structure of the sense experience
Launched Nike AIR MAX 90'/180'/93' the rear window after the air cushion, and finally on foot ', launched the Air Max 95. This is the first time Nike places the visible air unit in the forefoot. 95-inspired structure of human body and soles to uppers in image has pragmatically into a "muscle" running shoes. In 1995, Air Max 95, with avant-garde design and breakthrough technology once again all over the world.
(Fire globe shoes Air Max 95 OG structure from the bottom in turn in accordance with the structure of the human spine, bones, muscle fibers, designed by subcutaneous tissue and skin)
Contain by manufacturers such as Nike Air patents, adidas can only be rooted in shock-absorbing rubber technology and other functions to develop products. In order to turn the tide for in front of Nike, adidas purchased a technology company in 1997 the Feet You WEAR (FYW) patents. Is different from the conventional cushioning technology, FYW by mimicking human foot shape, support, cushioning, and comprehensively mimic foot activity packages, adidas became mainstream technology.
(With minds into technology Adidas Eqt KB8 III, and soon after, because Adidas failed to negotiate with partners and product positioning, Adidas minds into science and technology is no longer used. )
When "smart" and "shoes" combine
With the development of materials technology and the development of performance, running shoes and gradually achieve a lightweight, ending a reign of cushioned running shoes era. There is a growing desire in the modern electronic technology into their running shoes, more intelligently change the running experience.
(In 2006 in the Adidas_1 promotional video on TV)
In 2006, adidas sale section at that time billed as the "most advanced" intelligent shoe Adidas_1, this shoe allows users to freely adjust cushioning effect of strength in order to achieve your very own. Adidas_1 has a built-in using buttons on the end of battery-powered microprocessor, you can sense stress levels when the athletes and with small driving motor feedback size adjustable cushioning devices. However, due to the implantation of the system as a whole running shoes feet, in the face of high prices (2000+RMB) the reliability and practicability of this pair of shoes is questionable and not accepted by the mass market. Broken indirect interest in all sports manufacturers currently smart shoes.
(Intelligent Shoe Adidas_1 cushioning system)
Benefiting from robust APP platform from Apple, people are more concerned about the quality of their movement. 2006 Nike were also testing the waters for a run intelligent electronic devices launched in the area of Nike+. Support embedding the thumb as big chips into shoes, you can learn about today you very detailed exercise index and share it with others.
(Nike in partnership with APPLE to launch the Nike + system)
While this years Nike has stopped Nike+ research and development on intelligent hardware, while steering through the APP provides a more comprehensive user experience for everyone. Reports show that in the short few years, Nike+ has been wooing 1000duowanming runners. Running upgrade revenue performance in the field, Nike+ made a lot of contributions. China m Li Ning joint production, technology and "smart shoes" also must be done for this purpose.
I want a pair of very, very cool to wear smart shoes
We cannot deny that there are other famous running shoe manufacturers (Asics,Saucony) has been providing comfortable shoes for everyone, in intelligent sports life, their response was too slow.
For now, still cannot allow us to create a science and technology gives us an unprecedented sense of "intelligent shoe", but the run we can collect data, weight, respiratory frequency analysis of the State of motion, so as to improve the quality of your movement. Huawei executives of their entrepreneurial dreams
Maybe we do have a pair like Back To The Future II, the hero's auto-lacing sneakers in the future, at least now have exactly the same shape of the limited items are not?
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